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More than a diet: Food tribes sweep the nation![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt65c5d17b9a9b6c22/64e88a6cb720b50dad808f25/foodtribes.jpg?width=700&auto=webp&quality=80&disable=upscale)
Market Data and Analysis![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt65c5d17b9a9b6c22/64e88a6cb720b50dad808f25/foodtribes.jpg?width=700&auto=webp&quality=80&disable=upscale)
More than a diet: Food tribes sweep the nationMore than a diet: Food tribes sweep the nation
According to consumer research firm NPD Group, 1 in 3 U.S. adults is trying to minimize or eliminate gluten. Five percent of Americans eschew meat, fish, seafood and poultry, and 2.5 percent are strictly vegan, according to the nonprofit Vegetarian Resource Group. On the flip side, the carnivorous paleo diet topped the list of most Googled diets in 2013, with an estimated 1 million to 3 million Americans following it.
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