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5 reasons great investors, brands focus on gross margin![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt37b5090fe35a4139/64e8c2d4f667489cae6ff9c4/ipad-iphone-business-reports.jpg?width=700&auto=webp&quality=80&disable=upscale)
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5 reasons great investors, brands focus on gross margin5 reasons great investors, brands focus on gross margin
Ask any great investor or entrepreneur what the most important success factor in selling a branded product is, and she will almost certainly tell you the brand itself. But possibly even more important: gross margin.
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