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The Natural List returns with hot industry takes
We’re back and ready to talk NEXTY Awards, trends like clean beauty and artisanal brands and key industry developments, including GLP-1s' impact on retail and our favorite new products.
New Hope Network staff
October 7, 2024
29 Min View
In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith explore the latest news and trends in the natural products industry, starting with the excitement of the 2025 Natural Products Expo West NEXTY Awards. For the first time, nominations are open early, running until Dec. 2 and covering 35 categories, including favorites like non-alcoholic beverages, beauty and packaged produce. Jessica and Adrienne dive into noteworthy trends from Newtopia Now, highlighting the rise of artisanal, chef-crafted brands; the growth of clean beauty; and the increasing influence of science-backed ingredients in supplements and wellness products.
Our hosts also discuss GLP-1s and their impact on natural retail, the new collaboration between Naturally Boulder and Colorado Food Works to make Naturally Colorado and the 30th anniversary of DSHEA. Don’t miss our favorite product picks: Adrienne highlights Milkadamia’s eco-friendly oat milk, while Jessica spotlights Enroot’s Unwind non-alcoholic sparkling wine for its functional benefits. Tune in for more on these exciting developments!
In this episode:
4:20 – We're back, and it’s NEXTY Awards season!
5:50 – What we expect to see at the 2025 NEXTY Awards.
10:30 – The one thing brands submitting to the NEXTY Awards need to know.
13:50 – Local news: a new Naturally Colorado.
15:25 – Takeaways from the 2024 NBJ Summit and the 30th anniversary of DSHEA.
20:50 – GLP-1: threat or opportunity?
23:15 – Jessica and Adrienne share their favorite products.
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Your hosts
About Jessica Rubino
Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content and summits, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.
About Adrienne Smith
Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.
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