CBD: Analyzing how the market stumbled

CBD came out of the gates in the supplements market with a roar late in the last decade. Early in its lifecycle, though, it hit a rough patch with declining sales in 2020.

As a supplement industry veteran who has guided brands on their marketing journey, Pure Branding's Yadim Medore says he believes the ingredient didn't have time to establish itself as a quality product before it became a commodity offered by countless brands, many of which cared little about quality or responsible marketing.