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Market Data and Analysis![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafd0abe00390bf93/64d6a0dfb5366d741531e2ca/natural-products-industry-health-monitor-cover.png?width=700&auto=webp&quality=80&disable=upscale)
Monitor: Supplement prices most important; brand names are secondaryMonitor: Supplement prices most important; brand names are secondary
New consumer research reveals brand familiarity ranks behind price, but branded ingredients important to consumers when buying supplements.
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