5@5: Tyson announces plant-based brand | Amazon-Whole Foods' two year anniversary

After backing out of Beyond Meat, Tyson Foods announces a new plant-based brand of its own

Former backer of Beyond Meat Tyson Foods recently announced plans to expand its line of vegetarian meat alternatives, in addition to creating a new plant-centric product line. This move makes the company “the largest U.S. meatpacker to enter the space with its own products, not just as a financial backer." Read more at New Food Economy …

Amazon-Whole Foods is two years old. And?

This weekend marks the two-year anniversary of Amazon’s acquisition of Whole Foods, and consumer perceptions of so-called “Whole Paycheck” have shifted quite a bit in that time. But while Amazon has widened online shopping options and slashed prices (selectively), the company still lacks imagination in terms of in-store merchandising, customer experience and labor allocation. Read more at Bloomberg …

Even the alcohol industry attempts a wellness makeover

Is it a marketing gimmick? Probably. But that hasn’t stopped “better-for-you” alcohol brands from garnering attention from wellness-obsessed millennials. Wines formulated with fewer sulfites and beer marketed as a post-workout recovery drink are two examples of the alcohol industry’s imminent “wellness makeover." Read more at Skift …

Target expands same-day shipping option in the latest move in the delivery wars with Walmart and Amazon

Target is using Shipt, the membership-based same-day delivery platform it acquired in 2017, in a bid to compete with big-box rivals Walmart and Amazon. Target shoppers will now be able to use the service on an order-by-order basis to purchase any of the 65,000 items on Target.com and have them delivered within an hour. Read more at CNBC …

The Beyond Meat of fish is coming

As consumer demand for fish continues to deplete oceans, the industry is scrambling to find eco-friendly substitutes. Land-based farming and lab-grown fish meat are two of several solutions already being tested in the market—with mixed receptions. Read more at Bloomberg …