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The Natural List - Supplement and ingredient trends from SupplySide West
Discover emerging ingredient trends in women's health, longevity and beauty from within, with insights from Nutrition Business Journal's Erika Craft.
23 Min View
In this episode of "The Natural List," Erika Craft, market research analyst for New Hope Network’s Nutrition Business Journal, joins the discussion to share insights from her recent visit to SupplySide West 2024. Erika highlights some of the industry’s most promising trends, including a growing focus on women’s health, longevity and opportunities with pharmaceutical innovations such as GLP-1 and hormone replacement therapy (HRT).
As the conversation progresses, Erika offers predictions on which ingredients may gain or lose popularity in the next three years and introduces lesser-known ingredients making waves in categories like beauty from within. Tune in to get a firsthand look at the trends and innovations shaping the future of supplements and wellness.
In this episode:
3:35 – Market insights from SupplySide West 2024 with Erika Craft from Nutrition Business Journal!
5:10 – Inside SupplySide West: See the earliest innovations in ingredients and what’s coming next for health & nutrition.
5:40 – Erika reveals what ’s trending on the show floor and how companies are promoting ingredients in bold, new ways.
8:00 – Discover the top trends driving the supplement industry right now.
9:20 – Brain health is on the rise!
11:10 – “Beauty from within”—learn how this trend continues to shape product innovation.
13:50 – Supplements meet pharmaceuticals: How HRT and GLP-1s are changing the game.
17:55 – Find out which ingredients are rising or falling over the next three years.
20:35 – New ingredients to watch!
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Our guests
Erika Craft, Market Research Analyst
New Hope Network’s Nutrition Business Journal
Erika Craft, market research analyst for NBJ, manages the NBJ data model and implements both quantitative market-sizing data and qualitative consumer-survey research that helps inform all NBJ publications. Erika translates complex information into strategic insights, drives informed decision-making, unveils market intricacies and presents potential growth opportunities in the dynamic and ever-changing landscape of the supplement industry. She is passionate about consumer health and wellness and aims to help both individuals and brands with a deeper understanding of the supplement industry.
Your hosts
About Jessica Rubino
Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.
About Adrienne Smith
Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.
Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.
About the Author
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