Unboxed: 17 reasons to love breakfast, aisle by aisle
Americans have fallen back in love with breakfast in all its myriad forms. Hot or cold, liquid or solid, grab-and-go or in need of some preparation, these new natural breakfast offerings provide plenty of novel and better-for-you options to start the day off right.
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Sixteen grams of plant-based protein are packed into every bite of this new soy-based, keto-friendly cereal.
The first keto offering from this brand, it has 12 grams of plant-based protein (pea, lentil and chickpea) and just one gram of sugar per serving.
This new keto-friendly blend is also grain and gluten free and offers 11 grams of plant protein per bowl, along with 9 grams of fiber. Oh, and did we mention it has chocolate AND peanut butter?
Yes, it’s cute—colored with radish and purple sweet potato—but this gluten-free cereal also packs in the nutrition thanks to the combination of beans (navy, lentils, garbanzos) and brown rice flour.
This versatile, USDA Organic product works as hot oatmeal, overnight oats and cold cereal. Plus, all the brand’s products have been purity tested for glyphosate, pesticides and allergens—with results that consumers can access through the QR code on the bag.
Made with whole grain oats, sunflower and pumpkin seeds, coconut oil and other real-food ingredients, this granola has just the right hint of warm spices and subtle sweetness.
Does this new sweet and salty USDA Organic, Fair Trade granola product tastes as good as it sounds? Nope, it tastes better.
This chef-created, “elevated gourmet experience” boasts ultra-clean, real-food ingredients including rolled oats, dark chocolate and hemp protein.
Hot off the innovation pipeline and straight out of the oven (or toaster or microwave), these delectable vegan egg bites continue Eat Just’s tradition of plant-based eggcellence with four varieties of globally inspired mung-bean-based sous vide bites.
Pop this gluten-free breakfast sandwich in the microwave for a hot and tasty meal made with cage-free eggs, nitrate-free bacon and 16 grams of protein per serving.
This superfood blend brand has expanded into the keto diet set with three new SKUs launching in Spring: Keto Berry, Keto Chocolate Chai and Keto Green.
These brand-new bowls offer a new, better-for-you breakfast option consisting of a fruit and almondmilk base topped with nut butter and delicious, crunchy granola.
Being a vegan isn’t a barrier to enjoying yogurt for breakfast. This new product blends stone ground oats, almonds and coconut cream—along with 50 billion probiotics per serving—with a delicious sweet and spicy flavor profile (one of six varieties).
This gluten-free, vegan, allergen-friendly and ancient grain-fueled batter goes straight from the fridge into the frying pan.
This new kefir is an easy way to drink one’s breakfast. Sourced from midwestern cow’s milk, this certified organic, grassfed kefir is lactose-intolerance friendly and packed with gut health supporting probiotics.
This limited-edition variety brings the flavors of fruity kid cereal (icing included) to a grab-and-go, gluten-free breakfast bar fueled with 20 grams of protein and just one gram of sugar.
Simple ingredients including organic oats, nut butter, cage-free egg whites and honey make these new bars an easy choice for a whole-food breakfast option on the go.
Simple ingredients including organic oats, nut butter, cage-free egg whites and honey make these new bars an easy choice for a whole-food breakfast option on the go.
Good old breakfast. Welcome back.
We called the breakfast trend way back in early 2020, even before the COVID-19 pandemic turned homes into offices and reintroduced folks to the wonders of enjoying a proper weekday breakfast in the comfort of their own kitchens.
Whole Foods came to the same conclusion this past October with the release of its 2021 trend predictions, which pointed to “Epic breakfast every day” as a trend to watch for 2021.
But even without the help of trend hunters, the huge volume of newly launched and launching breakfast options on today’s market would be all the proof anyone needs that this category is booming.
What’s more, it’s booming all over the store. Shelf-stable pantry staples such as cereal and granola are once again hot ticket items. Frozen breakfast treats offer hot and tasty meals in a flash—complete with better-for-you attributes and innovative formats. Or how about a frozen smoothie bowl for a vegetable- and fruit-forward breakfast in an instant? And consumers will always find plenty of breakfast options in the refrigerated cases, ranging from drinks and dairy to plant-based items and more.
These 17 breakfast foods will tempt even the most ardent of breakfast naysayers (not to mention intermittent fasters). Find more of the past year’s best breakfast launches here.
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