Natural Products Expo West trend preview: Better breakfast options
The most important meal of the day is making a comeback in 2020 with delicious products that embrace sustainability and traceabiity.
![expo west 2020 editors picks breakfast foods expo west 2020 editors picks breakfast foods](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt05250b5d4d5b256a/64e8e3e8ec9c4146f5c65d5a/1_98.png?width=700&auto=webp&quality=80&disable=upscale)
The addition of grass-fed collagen sets this sleekly packaged, better-for-you pancake mix apart from the rest. Plus, it’s totally grain free. Purely Elizabeth uses a mix of chia, tigernut and almond flour to replicate the fluffy texture that pancake-obsessed consumers crave. SRP: $7.99; Booth 2156
Funky, millennial-friendly packaging design coupled with keto-friendly ingredients make this cereal brand one to stock in 2020. Sweetened with a blend of monk fruit extract, allulose and stevia, each protein-rich morsel is colored with vegetable juices—no suspicious dyes in sight. Magic Spoon’s Fruity Cereal also wins with its sustainable packaging: 100 percent recycled paperboard, and both the inner liner and outer box are fully recyclable. SRP: $9.75; Booth H829
Plant-based milk maker Forager dives into the cereal category with its new plant-powered O’s made up of just six organic ingredients. Navy beans and cassava flour pack a protein punch while a light dusting of cinnamon and cane sugar ups the nostalgic delight that consumers will feel when digging in. SRP: $5.99; Booth 5070
The USDA Organic, Fair Trade certified black rice in this innovative take on the classic rice crisp is cultivated with one-tenth of the water typically used to grow rice. The end result is a flash-baked, nutrient-dense, glyphosate-free, ultra-clean cereal that’s made with just one ingredient. Consumers can use the QR code on each box to access the 400-plus test results that ensure Certified B Corporation Zego’s cereal is as pure as possible. Bonus: Crispy black rice is naturally sweet, so eaters won’t even notice the lack of sugar and sugar alternatives. SRP: $5.99; Booth N2325
The USDA Organic, Fair Trade certified black rice in this innovative take on the classic rice crisp is cultivated with one-tenth of the water typically used to grow rice. The end result is a flash-baked, nutrient-dense, glyphosate-free, ultra-clean cereal that’s made with just one ingredient. Consumers can use the QR code on each box to access the 400-plus test results that ensure Certified B Corporation Zego’s cereal is as pure as possible. Bonus: Crispy black rice is naturally sweet, so eaters won’t even notice the lack of sugar and sugar alternatives. SRP: $5.99; Booth N2325
The already-crowded cereal aisle is getting some innovative new products that might make intermittent fasters opt to skip dinner instead. New cereals are touting no grains, ancient grains, new ways with grains—or all of the above—while popular functional ingredients such as collagen are fueling pancakes.
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