What special events or promotions are attracting customers to natural products stores?

“Our early Saturday afternoon wine tastings have been popular for us. We keep the event simple and low key. We do them at least once a month—one white and one red—along with cheese, crackers and dips. The other products sell as well as the wine. We also invite our local farmers to sample their products and the accupuncturist who has offices in the back to join the event.”

Judy Johnson, owner of Living Well Down East in Kinston, North Carolina

“Our healthy living department has had great success with monthly seminars, especially the ones that feature doctors. Attendees are anxious to hear from professionals that offer alternatives to Western medicine. Our annual health fair also attracts a large crowd. It gives customers an opportunity to meet face to face with companies and local health care practitioners to learn more about what’s new and available in the world of natural wellness.”

Joy Kemp, healthy living director at Dorothy Lane Market stores in Dayton, Ohio

“Events where kids can do something hands-on like cooking, treasure hunts or coloring tend to bring in a lot of families. We mix in some nutrition education, but not too much. When we can schedule such events during a school holiday, mom and dad can turn their shopping trip into a free family outing. ”

Alan Lewis, director of special projects for Natural Grocers based in Lakewood, Colorado