Lisa Mabe is CEO of Green Purse PR, an award-winning shopper research and public relations consultancy based Washington, D.C., exclusively serving the natural products industry. Mabe conducts shopper research (such as shop-alongs and U.S. market immersion trips for exporters,) and provides marketing strategy for companies that market natural or organic products at grocery retailers, like Whole Foods Market, and are focused on connecting with health-conscious female consumers. She has more than 14 years of experience working with companies around the world, such as KeHE Distributors, Saffron Road, Global Animal Partnership, OBE Organic beef, Atkins Ranch lamb and Edible Arrangements. Follow Mabe on Twitter at @LisaMabe and follow her blog, #GetInHerCart, for a behind-the-scenes look at shopper research as Mabe conducts research in places like the United States, Japan and the United Arab Emirates.