Afia launches new Mediterranean spices – press release

AUSTIN, TEXAS (October 2024) – Afia – a mission-driven Eastern Mediterranean food company – has announced the launch of their new Mediterranean spices, now available in two exclusive gift sets.

The Mediterranean Spice Blends Gift Set features premium blends including Za’atar, Shawarma and Baharat 7 Spice, and the Mediterranean Pantry Spice Gift Set features rich singular spices including Sumac, Dried Mint and Aleppo Pepper. 

"We're thrilled to launch Afia's spice assortment, with spices and blends our family truly loves and uses every day, packed with all the authentic flavors of home,” said Farrah Moussallati Sibai, Co-Founder and President at Afia Foods. “These spices, available in two luxurious giftable sets, feature premium spices and blends including Za’atar, Shawarma, Sumac, Aleppo Pepper and more – which have many applications, including in some of our favorite Middle Eastern dishes like shawarma, kofta kebabs and manoushe. We put a lot of time and effort into these spices, ensuring the blends are easy to use for traditional and fusion cooking, and include recipe cards in each set to get the home cook started!”

Both sets retail for $35 each and are available at afiafoods.com as well as on Amazon.

This launch tops off another year of growth for Afia, which is now in more than 4,500 retail doors nationwide with its lines of frozen falafel, kibbeh, and clean-ingredient frozen entrees based on heritage meals. In June, the Austin-based brand launched its popular frozen Traditional Falafel into Costco, during a summer in which the company also expanded into Target and Kroger banners, and launched new frozen Mediterranean Falafel Bowl frozen entrees at H-E-B, Publix, and Whole Foods Market. Also in 2024, Afia’s new 21,000 square-foot facility achieved SQF certification, a testament to their commitment to food quality and safety.

For more information on Afia Foods, visit afiafoods.com or follow along on social media @afiafoods.

ABOUT AFIA

Afia, which means “to your health” in Arabic, is a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful. Co-Founded by Farrah Moussallati Sibai, who had resettled in Texas after enduring great personal tragedy and loss in Syria, Afia’s products infuse the meals of her past with modern flavors. Using her mother-in-law's little black book of old Syrian family recipes, Moussallati Sibai began selling Afia’s signature frozen falafel and kibbeh at one farmers’ market in 2017. Afia now offers 10 different SKUs at more than 4,500 retail locations nationwide and online. Afia is dedicated to nourishing the community through regular donations to local food banks and by supporting their local community of refugees through employment and mentoring. To date, Afia has donated more than 450,000 falafel to food banks. For more on Afia and their mission, visit afiafoods.com or follow @afiafoods.