Carlotta Mast

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Latest from Carlotta Mast

Jack3d and other MHA-containing supplements fuel adulteration, safety concerns logo in a gray background |
Vitamins and Supplements
Jack3d and other MHA-containing supplements fuel adulteration, safety concernsJack3d and other MHA-containing supplements fuel adulteration, safety concerns
byCarlotta Mast
Mar 15, 2011
4 Min Read
6 tips for building a break-out natural product brand logo in a gray background |
Business Management
6 tips for building a break-out natural product brand6 tips for building a break-out natural product brand
byCarlotta Mast
Mar 9, 2011
2 Min Read

All from Carlotta Mast

Shazi Visram and HAPPYBABY hit the jackpot with American Express commercial logo in a gray background | Shazi Visram and HAPPYBABY hit the jackpot with American Express commercial
Food and Beverage
Shazi Visram and HAPPYBABY hit the jackpot with American Express commercial
Shazi Visram and HAPPYBABY hit the jackpot with American Express commercial
Mar 1, 2011
|
8 Min Read
byCarlotta Mast
Move over, Big Mac: LYFE Kitchen plans to bring health to fast food logo in a gray background | Move over, Big Mac: LYFE Kitchen plans to bring health to fast food
Food and Beverage
Move over, Big Mac: LYFE Kitchen plans to bring health to fast food
Move over, Big Mac: LYFE Kitchen plans to bring health to fast food
Feb 15, 2011
|
4 Min Read
byCarlotta Mast
Michael Gilliland resigns from Sunflower following arrest in Arizona logo in a gray background | Michael Gilliland resigns from Sunflower following arrest in Arizona
Industry Insights
Michael Gilliland resigns from Sunflower following arrest in Arizona
Michael Gilliland resigns from Sunflower following arrest in Arizona
Feb 14, 2011
|
2 Min Read
byCarlotta Mast
Claims, RX fish oil drugs challenge the heart-health supplement market logo in a gray background | Claims, RX fish oil drugs challenge the heart-health supplement market
Vitamins and Supplements
Claims, RX fish oil drugs challenge the heart-health supplement market
Claims, RX fish oil drugs challenge the heart-health supplement market
Feb 11, 2011
|
3 Min Read
byCarlotta Mast
Ferrosan buy makes Pfizer stronger global supplement player logo in a gray background | Ferrosan buy makes Pfizer stronger global supplement player
Industry Insights
Ferrosan buy makes Pfizer stronger global supplement player
Ferrosan buy makes Pfizer stronger global supplement player
Feb 7, 2011
|
3 Min Read
byCarlotta Mast
Fabricant: ‘The natural products industry must embrace scientists’ logo in a gray background | Fabricant: ‘The natural products industry must embrace scientists’
Vitamins and Supplements
Fabricant: ‘The natural products industry must embrace scientists’
Fabricant: ‘The natural products industry must embrace scientists’
Feb 7, 2011
|
5 Min Read
byCarlotta Mast
Fish oil leapfrogs multivitamin as most popular U.S. supplement, Consumerlabs reports
Vitamins and Supplements
Fish oil leapfrogs multivitamin as most popular U.S. supplement, Consumerlabs reports
Fish oil leapfrogs multivitamin as most popular U.S. supplement, Consumerlabs reports
Feb 5, 2011
|
2 Min Read
byCarlotta Mast
6 secrets behind Ganeden Biotech's probiotic success logo in a gray background | 6 secrets behind Ganeden Biotech's probiotic success
Vitamins and Supplements
6 secrets behind Ganeden Biotech's probiotic success
6 secrets behind Ganeden Biotech's probiotic success
Feb 2, 2011
|
3 Min Read
byCarlotta Mast
Fabricant to leave NPA for FDA, CRN’s Shao heading to Herbalife logo in a gray background | Fabricant to leave NPA for FDA, CRN’s Shao heading to Herbalife
Regulatory
Fabricant to leave NPA for FDA, CRN’s Shao heading to Herbalife
Fabricant to leave NPA for FDA, CRN’s Shao heading to Herbalife
Feb 1, 2011
|
2 Min Read
byCarlotta Mast
New dietary guidelines advocate use of supplements (sort of) logo in a gray background | New dietary guidelines advocate use of supplements (sort of)
Regulatory
New dietary guidelines advocate use of supplements (sort of)
New dietary guidelines advocate use of supplements (sort of)
Feb 1, 2011
|
3 Min Read
byCarlotta Mast
New dietary guidelines: cut back on salt, processed foods and sugary drinks logo in a gray background | New dietary guidelines: cut back on salt, processed foods and sugary drinks
Food and Beverage
New dietary guidelines: cut back on salt, processed foods and sugary drinks
New dietary guidelines: cut back on salt, processed foods and sugary drinks
Jan 31, 2011
|
4 Min Read
byCarlotta Mast
Organic farmers lose in USDA’s move to deregulate GMO alfalfa logo in a gray background | Organic farmers lose in USDA’s move to deregulate GMO alfalfa
Food and Beverage
Organic farmers lose in USDA’s move to deregulate GMO alfalfa
Organic farmers lose in USDA’s move to deregulate GMO alfalfa
Jan 28, 2011
|
2 Min Read
byCarlotta Mast
That’s not beef in your Taco Bell taco, lawsuit maintains logo in a gray background | That’s not beef in your Taco Bell taco, lawsuit maintains
Personal Care
That’s not beef in your Taco Bell taco, lawsuit maintains
That’s not beef in your Taco Bell taco, lawsuit maintains
Jan 26, 2011
|
2 Min Read
byCarlotta Mast
Do Hispanics represent the future of wellness or sickness in America? logo in a gray background | Do Hispanics represent the future of wellness or sickness in America?
Personal Care
Do Hispanics represent the future of wellness or sickness in America?
Do Hispanics represent the future of wellness or sickness in America?
Jan 24, 2011
|
7 Min Read
byCarlotta Mast
What the average American consumes in a year logo in a gray background | What the average American consumes in a year
Food and Beverage
What the average American consumes in a year
What the average American consumes in a year
Jan 14, 2011
|
1 Min Read
byCarlotta Mast
Food prices rise in 2010. What’s in store for 2011? logo in a gray background | Food prices rise in 2010. What’s in store for 2011?
Food and Beverage
Food prices rise in 2010. What’s in store for 2011?
Food prices rise in 2010. What’s in store for 2011?
Jan 11, 2011
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1 Min Read
byCarlotta Mast
Supplement sales continue strong growth trajectory in 2010 logo in a gray background | Supplement sales continue strong growth trajectory in 2010
Vitamins and Supplements
Supplement sales continue strong growth trajectory in 2010
Supplement sales continue strong growth trajectory in 2010
Jan 6, 2011
|
3 Min Read
byCarlotta Mast
Obama signs Food Safety Modernization Act into law logo in a gray background | Obama signs Food Safety Modernization Act into law
Food and Beverage
Obama signs Food Safety Modernization Act into law
Obama signs Food Safety Modernization Act into law
Jan 5, 2011
|
2 Min Read
byCarlotta Mast
Joshua Sharfstein to resign from FDA logo in a gray background | Joshua Sharfstein to resign from FDA
Regulatory
Joshua Sharfstein to resign from FDA
Joshua Sharfstein to resign from FDA
Jan 4, 2011
|
1 Min Read
byCarlotta Mast
Martek purchase gives DSM more ammo to compete in global omega-3 market
Food and Beverage
Martek purchase gives DSM more ammo to compete in global omega-3 market
Martek purchase gives DSM more ammo to compete in global omega-3 market
Dec 21, 2010
|
6 Min Read
byCarlotta Mast
House passes food safety bill to Obama logo in a gray background | House passes food safety bill to Obama
Regulatory
House passes food safety bill to Obama
House passes food safety bill to Obama
Dec 21, 2010
|
2 Min Read
byCarlotta Mast
Food safety bill comes 'roaring back to life'
Regulatory
Food safety bill comes 'roaring back to life'
Food safety bill comes 'roaring back to life'
Dec 20, 2010
|
1 Min Read
byCarlotta Mast
The future of the Food Safety Modernization Act remains ‘iffy’ logo in a gray background | The future of the Food Safety Modernization Act remains ‘iffy’
Regulatory
The future of the Food Safety Modernization Act remains ‘iffy’
The future of the Food Safety Modernization Act remains ‘iffy’
Dec 17, 2010
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2 Min Read
byCarlotta Mast
Regulatory expert talks Dannon settlement, food safety and tainted supplements logo in a gray background | Regulatory expert talks Dannon settlement, food safety and tainted supplements
Vitamins and Supplements
Regulatory expert talks Dannon settlement, food safety and tainted supplements
Regulatory expert talks Dannon settlement, food safety and tainted supplements
Dec 16, 2010
|
8 Min Read
byCarlotta Mast
FDA steps up crackdown on tainted supplements logo in a gray background | FDA steps up crackdown on tainted supplements
Vitamins and Supplements
FDA steps up crackdown on tainted supplements
FDA steps up crackdown on tainted supplements
Dec 15, 2010
|
5 Min Read
byCarlotta Mast
NBTY to refund $2.1 million in FTC settlement logo in a gray background | NBTY to refund $2.1 million in FTC settlement
Personal Care
NBTY to refund $2.1 million in FTC settlement
NBTY to refund $2.1 million in FTC settlement
Dec 14, 2010
|
3 Min Read
byCarlotta Mast
EPA knowingly allowed pesticide that is fatal to honey bees logo in a gray background | EPA knowingly allowed pesticide that is fatal to honey bees
Food and Beverage
EPA knowingly allowed pesticide that is fatal to honey bees
EPA knowingly allowed pesticide that is fatal to honey bees
Dec 14, 2010
|
1 Min Read
byCarlotta Mast
How do you convince people to choose carrots over Cheetos? logo in a gray background | How do you convince people to choose carrots over Cheetos?
Business Management
How do you convince people to choose carrots over Cheetos?
How do you convince people to choose carrots over Cheetos?
Dec 12, 2010
|
7 Min Read
byCarlotta Mast
China firm moving closer to acquiring GNC logo in a gray background | China firm moving closer to acquiring GNC
Industry Insights
China firm moving closer to acquiring GNC
China firm moving closer to acquiring GNC
Dec 8, 2010
|
2 Min Read
byCarlotta Mast
Is PepsiCo's purchase of Russian dairy firm all it's cracked up to be? logo in a gray background | Is PepsiCo's purchase of Russian dairy firm all it's cracked up to be?
Food and Beverage
Is PepsiCo's purchase of Russian dairy firm all it's cracked up to be?
Is PepsiCo's purchase of Russian dairy firm all it's cracked up to be?
Dec 8, 2010
|
2 Min Read
byCarlotta Mast
Nut-free goes high class at 13th Annual Food Allergy Ball logo in a gray background | Nut-free goes high class at 13th Annual Food Allergy Ball
Business Management
Nut-free goes high class at 13th Annual Food Allergy Ball
Nut-free goes high class at 13th Annual Food Allergy Ball
Dec 8, 2010
|
1 Min Read
byCarlotta Mast
Carl Icahn gobbles up more Hain Celestial shares
Food and Beverage
Carl Icahn gobbles up more Hain Celestial shares
Carl Icahn gobbles up more Hain Celestial shares
Dec 6, 2010
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2 Min Read
byCarlotta Mast
Walmart goes small in China logo in a gray background | Walmart goes small in China
Industry Insights
Walmart goes small in China
Walmart goes small in China
Dec 6, 2010
|
2 Min Read
byCarlotta Mast

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