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Elan Sudberg, CEO, Alkemist Labs new photo 2023![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltabf9611a22449bd6/64d69fb086919860918206f7/elan-sudberg-ideaxchange-2023.png?width=700&auto=webp&quality=80&disable=upscale)
Business Management![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltabf9611a22449bd6/64d69fb086919860918206f7/elan-sudberg-ideaxchange-2023.png?width=700&auto=webp&quality=80&disable=upscale)
Testing behind damning melatonin gummy headlines didn't fit the taskTesting behind damning melatonin gummy headlines didn't fit the task
A recent study published in the Journal of the American Medical Association stated that out of 25 gummy products tested, 88% were inaccurately labeled—but the science was problematic.
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