Nutrition Business Journal’s big reveals of 2023

Never before has the supplement industry seen such a dramatic decline following such a spectacular incline as it has these past few years. The decline in some categories has been expected as the post-COVID market normalizes, but other market changes came as a surprise. And the striking growth swings tell only part of the story. In 2023—as it has been doing since 1996—Nutrition Business Journal painted a picture of the what, the where and the why of today’s dietary supplement industry to better understand those swings. Take a look at the insights we’ve shared throughout the year to get a glimpse into what’s happening in this post-pandemic period.

Practitioners largely passing on genetic testing—Personalized nutrition is not matching the vision heralded in the last decade. Learn more in the 2023 NBJ Practitioners Report.

Hemp CBD now a drag on the herbs and botanicals market—Nutrition Business Journal’s 2023 Herbs and Botanicals Report examines how the once-wunderkind ingredient is holding back the category. See the data.

Supplement brands ignore women at their own peril—Women are seeking solutions to health issues such as PMS and menopause that were once considered taboo. It pays to listen—and respond with solutions. Learn more in the 2023 NBJ Women’s Health Report.

Looking ahead: Mexico shines as promising supplement market—NBJ predicts that Mexico will be the fastest-growing international market this year and among the top markets in 2024. See the data.

NBJ Delivery Format Report: Pills shine in personalized packets—Pill packets stand out as oasis of growth for pills even as gummies' sales continue to grow. Learn more in the 2023 NBJ Delivery Format Report.

NBJ Supplement Business Report demonstrates the law(s) of gravity—Growth trends in the new NBJ Supplement Business Report show how fast and how far fortunes have changed for ingredients and channels in the post-pandemic era.

NBJ Sales Channel Report reveals strength of brick-and-mortar stores—E-commerce isn't the standout across the industry's channels anymore. Mass market retail is dominating, particularly with supplements.