Unboxed: 6 multivitamins that keep on innovating
Tablets and capsules are no longer the way forward-thinking multivitamin formulators are rolling out products. Here’s the latest.
SRP: $15.16 (27 servings) More innovation on the gummy front! Kids nutrition leader ChildLife just came out with these SoftMelts—what the company calls “the non-gummy gummies.” These blister-packed gelatin pieces are a little slick, easy to chew, and enhance bioavailability. Each contains eight vitamins and two minerals, all around 100% of the daily value. Contains no sugar and no artificial flavors.
SRP: $13.99 (30 servings) Meant for toddlers out of their first year of life, this powder can be seamlessly scooped into a child’s food or juice. Being Garden of Life, of course it’s USDA certified organic and Non-GMO Project verified, as well as containing no gluten, dairy, soy, peanuts or tree nuts. It contains well under 100% of the daily value of a dozen letter vitamins and minerals, with bonus quantities of B6 and biotin. The nutrients come from an organic food blend.
SRP: $14.99 for 60 bites (30 servings) It’s true that One a Day actually requires two gummies per serving, but we’re not going to quibble because these are the best-tasting gummies we’ve ever had. It must be the apple puree and apple juice concentrate that gives them a super yummy taste. It’s a pretty simple formulation of only seven letter vitamins and three minerals, but these super yummy “bites” contain no GMOs nor high fructose corn syrup, synthetic colors, gelatin or artificial sweeteners or flavors. And did we mention they taste great? SKUs come in men’s, women’s, men’s 50+, women’s 50+ and kids.
SRP: $13.99 for 110 gummies (55 servings) One a Day is rolling out lots of lines of multivitamins, this one a straight-up gummy. The doses do not exceed 100% of the daily value except for vitamin B12 with the lower-grade cyanocobalamin form. The full suite of B vitamins is to account for the brain support claim.
SRP: $50 (20 servings) Quicksilver is renowned for its state-of-the-art liposomal delivery format that delivers nutrients to cells in a hyper-bioavailable manner. For maximum benefit, you should suggest shoppers put a teaspoon of liquid under their tongues and hold it there for at least 30 seconds if not a whole minute. This is the conventional way shoppers know how to take hemp CBD oil from tinctures, so nothing too new here (and yes, Quicksilver has CBD, too). This formulation, with phospholipids as a base and then nano-sized for ease of cellular uptake, contains north of 100% of the daily value of a host of letter vitamins, including vitamin K2.
SRP: $19.99 for 60 gummies (30 servings) The rap on gummies is that they are laden with sugar. No more! Each gummy here still tastes great. Plus a serving of two gummies contains 21 micronutrients including an impressive dose of 75 mg coenzyme-Q10 (don’t you just go ugh when you see supplements with a fairy dust dose of like 5 mg coQ10?). The women’s line includes an efficacious dose of vitamin K2 that’s critical for both bone and arterial health, while the men’s includes elevated quantities of vitamin B12—and not only that, but in the methylcobalamin form that’s the superior form and a hallmark of better formulations.
SRP: $19.99 for 60 gummies (30 servings) The rap on gummies is that they are laden with sugar. No more! Each gummy here still tastes great. Plus a serving of two gummies contains 21 micronutrients including an impressive dose of 75 mg coenzyme-Q10 (don’t you just go ugh when you see supplements with a fairy dust dose of like 5 mg coQ10?). The women’s line includes an efficacious dose of vitamin K2 that’s critical for both bone and arterial health, while the men’s includes elevated quantities of vitamin B12—and not only that, but in the methylcobalamin form that’s the superior form and a hallmark of better formulations.
Multivitamins are the foundation of nutritional supplementation. The latest consumer survey from the Council for Responsible Nutrition found three out of four Americans take supplements, and the most popular supplement—by far—is the multivitamin, with 58% taking them daily (second place is vitamin D at 31%, followed by vitamin C at 28%). Multivitamins are an effective way to fill nutrient gaps because, let’s face it, Americans just do not eat nutrient-dense meals, meal after meal, day after day.
“The dietary supplement industry’s success in bringing to market safe, high-quality dietary supplement products that are an increasingly important part of Americans’ self-care regimens is reflected in our survey results,” said Nancy Weindruch, vice president of communications for CRN. “Our survey demonstrates that supplement users have evolving preferences and needs.”
It is those evolving preferences that highlight the new breed of multivitamins coming to market today. Check these out—not a tablet or capsule to be found!
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