Vitamins and Supplements

Cultural shifts changing product development and salesCultural shifts changing product development and sales

Welcome to the future. Pro tips from Greg Horn, a man who helped build it.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

September 7, 2016

Greg Horn ran GNC during its glory days. A published author and now CEO of Specialty Nutrition Group, he reveals cultural shifts that are affecting how retailers can take advantage of the new consumer marketplace, and how product developers can create and market products that serve the new Zeitgeist.

About the Author

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

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