7 new probiotic innovations
February 19, 2013
Ganeden Biotech sells multiple finished products, including Digestive Advantage and Sustenex. It has partnered with Foster Farms Dairy in 2011 to introduce Dairy Balance milk with the GanedenBC30 probiotic strain. Since then the company has placed its BC30 in a number of applications including candies (i.e. chocolates, gummies and chews), instant coffee, a novel drinking straw (Unistraw), and most recently, a topical cosmetic application known as Bonicel.
Institut Rosell has conducted human clinical studies on their finished product, ProBioKid, a blend of three probiotic strains along with a prebiotic fiber.
Chr. Hansen recently announced it can finally offer a long-life probiotic ingredient – Bifidobacterium animalis subsp. lactis BB-12, with the introduction of the innovative Shinsen Cap. Since live probiotics are sensitive to humidity and heat, in their freeze-dried state, the Shinsen Cap extends the shelf life over a year at ambient temperature. In addition, the cap is made of composite-only materials, making it durable in use and during processing in the beverage-filling plant.
Probi, a Swedish bioscience company, partnered with Skane Dairy four years ago to launch Bravo Friscus 100% fruit juice with Probi's Lactobacillus plantarum HEAL9 and Lactobacillus paracasei 8700:2. It claimed to be the first product in the word with Probi's new combo bacteria clinically shown to protect against the common cold. A chewing tablet is now in five EU markets.
KeVita is a newcomer to the space with a category-creating organic, vegan, low-calorie carbonated probiotic drink, sweetened with stevia, containing four strains of probiotics.
Yakult received a self-affirmed GRAS status certification in early 2012 for its Lactobacillus casei Shirota in the U.S. The Shirota strain is found in Yakult's products, such as its Yakult dairy-based cultured probiotic drink, which are sold in a growing number of U.S. stores. The company plans to open a U.S. manufacturing plant in 2013. In 2012, Yakult increased production in China three-fold by ramping up production in its three facilities. That same year, recognizing increasing difficulties in Argentina, the company shut down its sales operations in the country. It continues to work on extending its agreement with Danone in an effort to drive market penetration in Japan.
Probionov is a new France-based probiotic ingredient supplier and contract manufacturer that made its U.S. introduction in November 2012. The company offers a "tribiotic formula," combining probiotics, prebiotics and eubiotics (metabolites produced by the bacteria during growth). In each finished product, the combination of these elements in conjunction with the bacteria greatly enhances its activity, they say.
Probionov is a new France-based probiotic ingredient supplier and contract manufacturer that made its U.S. introduction in November 2012. The company offers a "tribiotic formula," combining probiotics, prebiotics and eubiotics (metabolites produced by the bacteria during growth). In each finished product, the combination of these elements in conjunction with the bacteria greatly enhances its activity, they say.
Probiotics have moved far afield from supplements and yogurt. You can now get your daily fill via straws that are lined with the friendly bacteria, or via carbonated drinks, chocolates and more. There doesn't seem to be any sign of stopping it.
For a deeper dive into the business and innovations in the probiotics world, check out the Nutrition Business Journal / Engredea monograph edition on probiotics.
Also, at the Nutracon conference March 6-7 in Anaheim, at the front end of Natural Products Expo West and Engredea, one of the educationaln tracks is on "Gut health, immunity & probiotics." This high-level science and product formulation conference will give you rare insights into cutting-edge research from leading academics and opportunities in the space to capitalize on this boisterous category.
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