February 20, 2014
![4 top multivitamins on the market 4 top multivitamins on the market](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
An Australian company with Nicole Kidman as its celeb pitcher, Swisse devotes a significant sum to research and is certified by the Aussie Therapeutic Goods Administration to quality levels higher than most on the market. It sponsored the Australian Olympic team and has partnered with The Ellen DeGeneres Show through 2013. This women’s multi contains more than 50 premium-quality vitamins, minerals, antioxidants and herbs. SRP: $13.99, 60 tablets; Booth 1452
Leaders of the whole-food nutritional supplements genre, the MegaFood One Daily does not have uber-doses of nutrients but it does deliver sound potencies from natural, whole-food sources the likes of organic brown rice, carrots, broccoli, organic oranges and more, plus digestive enzymes for improved absorption. When we toured the facility, a shipment of oranges (for vitamin C) was in, and the fragrance of citrus was profound. SRP: $40.96, 60 tablets; Booth 1216
This men’s-only multiple keeps out the iron (bad for men’s cardio health) while attending to prostate health with lycopene, blood sugar with the branded ChromeMate chromium and, perhaps best of all, the superior methylcobalamin B12 and not cyanocobalamin, which is usually used, less expensive and far less effective. SRP: $15.98, 60 capsules; Booths 1320 and 1420
With 100 percent of the Daily Value of vitamins A, C and E as a starting point, these yummy gummies then load up on 100 mg worth of 22 fruits and vegetables from blackberries to spinach. This is a great way to get persnickety kids to mind their F’s and V’s. These bears are also made in an allergen-free facility and free from the usual suite of allergens such as gluten, dairy, nuts and artificial anything. SRP: $27.99, 200 gummy bears; Booth 1820
Easily the best-tasting powdered multi. Tear open a satchel, put it in a glass of water and enjoy your nutrients. Even better is the ingredient deck, featuring premium ingredients such as enhanced-absorption chelated minerals, methylcobalamin B12, a 1:1 calcium-magnesium ratio and bioflavonoids to help with vitamin C absorption. Perfect for the elderly and the pill-weary. Gluten free and non-GMO. SRP: $34.95, box of 30; Booth 705
Easily the best-tasting powdered multi. Tear open a satchel, put it in a glass of water and enjoy your nutrients. Even better is the ingredient deck, featuring premium ingredients such as enhanced-absorption chelated minerals, methylcobalamin B12, a 1:1 calcium-magnesium ratio and bioflavonoids to help with vitamin C absorption. Perfect for the elderly and the pill-weary. Gluten free and non-GMO. SRP: $34.95, box of 30; Booth 705
To live longer and prosper, one should adopt as many healthful lifestyle solutions as one can. For most people, eating a nutrient-dense diet is too difficult and time consuming for their frenetic, stressed lifestyle. And going to a health club for two hours a day three days a week doesn’t fit into their calendars. Meditation is boring/hard/a time suck. A glass of pinot noir every night brings on premature sleep. Eight glasses of water a day? Ha! So they take a multivitamin. It’s something. Nobody ever said it would completely erase all the nutritional sins of modern life. But it’s a good start. And here are some worth suggesting to your customers.
Also, if you're curious, here's our take on the current debate about the health benefits of multivitamins and why research fueling the debate is flawed.
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