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Letter from NBJ May Edition![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt8499fa79fff7b254/64d6c20e59d32119c4decbe9/rick-polito-promo.jpg?width=700&auto=webp&quality=80&disable=upscale)
Industry Insights![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt8499fa79fff7b254/64d6c20e59d32119c4decbe9/rick-polito-promo.jpg?width=700&auto=webp&quality=80&disable=upscale)
Letter from NBJ May EditionLetter from NBJ May Edition
With mobile apps, personalized medicine and social marketing presenting opportunities, the direct marketing industry can chart a profitable future if companies make the right and responsible moves.
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