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'Just looking' charge an attempt to combat showrooming
A specialty food retailer in Australia has implemented a fee as an attempt to stop shoppers from using her store to research products they buy elsewhere.
1 Min Read
A specialty grocer in Australia has had it with showroomers and instituted a $5 "just looking" fee.
The story emerged after a shopper snapped a picture of the announcement posted at Celiac Supplies located near Brisbane and posted it on reddit.com.
The owner told adelaidenow.com.au that about 60 people a week ask questions and then buy the same or similar products at other stores or online. It's a practice that's become known as "showrooming" because shoppers use brick-and-mortar stores to view products and then shop price, and even buy, online.
The newspaper reported the owner saying:
"I've had a gut full of working and not getting paid,'' Georgina, who didn't want her surname published, told AAP. "I'm not here to dispense a charity service for Coles and Woolworths to make more money."
Boston-based social media analyst Crimson Hexagon has been studying the issue and shared these tips to combat showrooming with Natural Foods Merchandiser in December.
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