The 'quest for rest' trend: 5 innovatorsThe 'quest for rest' trend: 5 innovators

NEXT Trends 2020 series: In an effort to help support retailers and brands, we will be publishing regular brand features for the next few weeks. Brands are selected from those that registered to exhibit at Natural Products Expo West 2020 and were curated as great examples of one of 50 trends New Hope Network is monitoring in the marketplace.

These trends are part of New Hope Network's NEXT Expo Guidebook and trend hierarchy.

Today, we look at five companies that are innovating in the "Quest for Rest" trend within the Modern Conditions macro force. Consumers seek products to help them prepare to be alert and energized when life demands it, alongside counterbalancing periods to recharge, relax and reenergize.

1. Natural Stacks

What is it? Dietary supplements that focus on the brain. Natural Stacks has high ingredient traceability, full label disclosure, and third-party lab testing on each batch.

Innovation: Natural Stacks is very focused on brain supplements, selling products designed to improve focus, memory, mood, sleep, energy and gut health. Product examples include Serotonin Brain Food to support the body’s production of serotonin and a Magnesium Drink for cognition and brain health.

2. Awake Chocolate

What is it? Chocolate with added caffeine.

Innovation: Awake’s chocolate bars and bites pack in the caffeine.

3. ReThink CBD

What is it? ReThink CBD is a full-range manufacturer of broad spectrum CBD products.

Innovation: The company's products, like its Melatonin and Hemp Gel Capsules, promise a peaceful night’s sleep.

4. Bluebonnet Nutrition

What is it? A supplement company that makes whole food-based products with sustainable, non-GMO and USDA Organic ingredients.

Innovation: Bluebonnet Nutrition's sleep support products combine botanical ingredients like chamomile flower and tart cherry with L-theanine and 5-HTP.

5. Recess

What is it? Recess is a parkling water infused with hemp extract and adaptogens.

Innovation: These ready-to-drink beverages include ingredients like hemp extract, ginseng and L-theanine.