Drink Blocks, Hydration for the Imagination launches at Expo West! – press release

Introducing Drink Blocks: The Ultimate Healthy Kids Beverage That Doubles as a Building Block Toy Combines Fun, Flavor, and Hydration for the Imagination.

Prepare to embark on an adventure like no other with the unveiling of Drink Blocks, the latest innovation to hit the children's beverage market. Developed with a focus on health, creativity, and entertainment, Drink Blocks offers a revolutionary solution that will transform hydration and playtime for kids everywhere.

Drink Blocks isn't just your ordinary drink – it's a game-changer. Crafted with health-conscious parents in mind, Drink Blocks boasts zero calories and is sweetened with the natural goodness of stevia. But that's not all – its formula is crystal clear, free from artificial dyes or colors, ensuring easy clean-up and peace of mind for parents.

However, what truly sets Drink Blocks apart is its dual functionality. Once the refreshing beverage is consumed, the packaging transforms into vibrant building blocks, sparking creativity and imagination in children. But the innovation doesn't stop there. Drink Blocks partners with beloved characters from Hasbro and Mattel, including Peppa Pig, Transformers, Power Rangers, My Little Pony, Barbie, Monster Trucks, and Hot Wheels, adding an extra layer of excitement and familiarity to the play experience. "We're incredibly excited to introduce Drink Blocks to families worldwide," said Tom Weiss, CEO of Drink Blocks Inc. "With Drink Blocks, we're not only offering a healthy alternative to sugary drinks but also providing a platform for kids to unleash their creativity and immerse themselves in imaginative play alongside their favorite characters."

With childhood obesity rates on the rise and concerns over sugar intake mounting, Drink Blocks offers a refreshing solution that prioritizes health without compromising on taste or fun. By seamlessly blending hydration with entertainment, Drink Blocks encourages kids to stay hydrated while engaging in hours of interactive play.

Drink Blocks will be available for purchase nationwide starting April 2024 at leading retailers, including supermarkets, convenience stores, and online platforms. Join the movement towards healthier hydration and boundless fun with Drink Blocks.