Beauty goes much deeper than the skin at Expo West

From vertically integrated regenerative supply chains and unique traceability efforts to cutting-edge ingredient innovations (topical CBD, anyone?), there was no shortage of excitement surrounding the personal care category at Natural Products Expo West in Anaheim. We caught up with three personal care company owners to find out what makes them tick.

Bodyceuticals Founder Angelique Saffle believes that beauty products should regenerate your skin—and the planet. At her organic farm in the Pacific Northwest, she and her husband grow the calendula that ends up in the company's restorative body and facial products.

Launching at Expo West (and making a splash at this year's Pitch-Slam), Made Of is a line of certified organic baby and home products focused on full product transparency—from what's in the products to where they were made. Co-founder Ryan Bonifacino explains why transparency is a critical part of the brand's reason for being.

ShiKai owner Jason Sepp gives us the dirt on why the natural beauty veteran chose to innovate with CBD, and the challenges and opportunities facing the ingredient.