8 natural beauty launches that put a fresh face on 2020
Here are several recent releases that represent where natural skin and body care is headed this year.
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We will shout it from the rooftops when a high-quality, mission-driven brand such as Sk+n/Muse offers a refill policy that saves consumers money and reduces the egregious amount of waste that results from the personal care sector. Ninety percent of the ingredients used in Sk+n/Muse's products are sourced from small businesses to support grassroots economic growth. This peppermint-scented SKU combines Nigerian shea and cocoa butter with rose hip, coconut and avocado oils and is rich in vitmains E, B and C.
C'est Moi innovates on the average facial mask product by transforming white clay and marshmallow extract into single-use pellets that consumers can pop out and mix with water for a fully DIY experience. The branding is approachable for skin care newbies (as well as millennial-friendly) and the product itself contains no irritating fragrances, parabens, phthalates, sulfates or dyes.
Multitasking personal care products for busy consumers are on the up-and-up in 2020, and Thirsty Naturals fits right into the trend with these cedar, lime and cinnamon-scented deodorizing body wipes. They're perfect for post-exercise wipe downs and can easily be used as a substitute for actual deoderant in a pinch, as well as for camping or freshening up on during a long airplane ride. The addition of probiotics is also a big plus.
For the Biome is a new company helmed by industry pioneers Paul and Barbi Schulick that incorporates only active and naturally derived ingredients in its impressive product line. The Shield Face Serum, for instance, contains protective astaxanthin, soothing chamomile, repairing marigold, moisturizing sea buckthorn oil and wild-harvested rosehip oil; all together these ingredients can help rescue skin from environmental stress. Astaxanthin is a star ingredient to watch in 2020, as its properties supercede those of category favorite vitamin C.
Inika Organic is busting into the natural skin care scene in 2020 with plant-powered products such as its Phytofuse Renew Maca Root Day Cream. Maca everyone knows and loves as an energizing supplement, but the nutrients found in this plant are also beneficial for its high nutrient concentration. Rose of Jericho is an upcoming hot ingredient in the natural skin care space as well because of its moisture-locking properties.
Of course, this roundup wouldn't be complete without a hemp CBD product. We especially love this one from Colorado-based Moon Mother because it only uses USDA Certified Organic hemp that the company grows itself. Manuka honey and red clay help clear the appearance of facial blemishes while calendula, rosehip seed oil and full-spectrum hemp extract calm irritated skin.
When consumers make the switch to all-natural products, they likely say goodbye forever to the peroxide- and ammonia-ridden hair dying products that make up the bulk of the category. But Ekoeh Brasil takes a 90% naturally derived approach to its nourishing non-permanent hair coloring products–and touts that it includes only biodegradable gloves in its hair dying kits. The brand is 100% vegan and cruelty free and enriches its products with powerful botanical ingredients such as shea butter, cucumber root extract, aloe vera and acerola.
Moon Valley continues to impress with this addition to the shampoo bar category; not only does it reduce the plastic waste that bottles generate, but it lasts twice as long as your average shampoo bottle. In this SKU tea tree oil and green bentonite clay keep oily hair at bay and horsetail and nettle herbal extracts soothe the scalp. We also love the inclusion of sustainably sourced palm oil.
Moon Valley continues to impress with this addition to the shampoo bar category; not only does it reduce the plastic waste that bottles generate, but it lasts twice as long as your average shampoo bottle. In this SKU tea tree oil and green bentonite clay keep oily hair at bay and horsetail and nettle herbal extracts soothe the scalp. We also love the inclusion of sustainably sourced palm oil.
Multifunctional, efficacious skin and body care is what consumers are after—and natural brands haven't disappointed in 2020. There also has been a notable uptick in both mission-driven and environmentally conscious companies on the scene, showing how inextricable purpose and product are becoming for consumers.
Click through the gallery to get a taste of what's to come in terms of natural beauty packaging, novel ingredients and delivery formats.
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