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I’m a big fan of the creative functional ingredients in Aubrey’s hair care products, and its men’s line is no exception. This restorative shampoo, perfect for men of any age, combines biotin (used to stimulate hair growth) with amino acids and a Chinese herb called He Shou Wu to strengthen hair and nourish the scalp.aubrey-organics.com
This luscious oil is as pure and simple as it gets, featuring one of personal care’s breakthrough ingredients—organic African baobab oil—and a touch of natural preservative vitamin E. And that’s it. The product’s purity makes it versatile enough to use as a skin moisturizer as well.life-flow.com
I love this exotic, fatty acid–rich fruit in everything from healthy beverages to organic sweets—and Desert Essence’s luscious coconutty leave-in conditioner is a treat, too. In addition to coconut oil and extract, it naturally smoothes hair with plant-based ingredients including cactus, agave, and vitamins A and E.desertessence.com
Giovanni is on a mission to offer effective hair-straightening alternatives. The plant-based hair-smoothing system uses some of the best natural hair care ingredients around, including Brazilian phyto-keratin—a protein that helps straighten and strengthen locks—along with USDA Organic argan oil, shea butter and coconut oil for an überdose of moisture.giovannicosmetics.com
I’m not yet a mom, but if I were you can bet I’d snatch up a natural anti-tantrum conditioner. Free from sulfates and 1,4-dioxane, this baby conditioner detangles with plant waxes and uses a signature essential oil blend to calm more than just your little one’s tresses.californiababy.com
I’m not yet a mom, but if I were you can bet I’d snatch up a natural anti-tantrum conditioner. Free from sulfates and 1,4-dioxane, this baby conditioner detangles with plant waxes and uses a signature essential oil blend to calm more than just your little one’s tresses.californiababy.com
Photos by Jen Olson
There’s no splitting hairs when it comes to conventional hair care’s worst ingredients. In 2010, the Food and Drug Administration targeted Brazilian blowouts and other straightening treatments for containing formaldehyde—a known carcinogen. The highly publicized findings motivated consumers to question formaldehyde-releasing preservatives and other chemicals still in shampoo, styling products and other hair care on store shelves and look for smart, functional alternatives.
Whether it’s the negative media attention or an increase in stellar natural offerings, natural hair care was one of the fastest-growing categories in the natural personal care industry, experiencing 9 percent growth to reach $2 billion in 2010, reports Nutrition Business Journal. Standout products use ingredients such as exotic argan and baobab oils or plant-based quinoa and keratin proteins.
Another reason this category is recession-resilient: Unlike more niche products such as skin care or nutricosmetics, everyone uses hair products.
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