![5 new natural beauty products to stock 5 new natural beauty products to stock](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt43fec8cf8da22a15/64ff1eb199e17de4aad5e416/Pacifica-cactus-water-tonic_0.png?width=700&auto=webp&quality=80&disable=upscale)
Once again, hot food ingredients make their way into beauty products. This time, the beverage category’s cactus water appeared in a whole line of facial skin care products from Pacifica—makeup removing wipes, facial wash, micellar cleanser, mask and lotion. Why apply cactus to your face? Cactus extract is a powerful antioxidant that may support healthy aging. Pacifica’s take on a micellar cleanser combines cactus fruit with other plant waters such as grapefruit and rosemary for a refreshing, non-drying facial tonic.
We’ve loved this beautiful makeup line since it hit the U.S. market several expos ago, and its latest launches are no exception. A blend of organic castor seed oil, carnauba wax, vanilla oil and fruit extracts create luscious glazes in colors called lychee, watermelon and berry. We’re also fans of the new organic lip serum—a moisturizing formula meant to be layered under a gloss or lipstick and are packed with fatty acid-rich sea buckthorn oil to ensure lips stay supple long after you add color.
Fresh out of Colorado’s Steamboat springs, this artisan bath and body company specializes in products like massage oils, body mists and bath salts geared toward alleviating soreness, muscle tension, cramps and more. In addition to those small-batch, plant-based products, its latest deodorant launches struck us as fun and unique because they play up herbal blend focused on making you feel good, while smelling good—think invigorating Tired Old Ass or restorative Peaceful Forest.
Shots! Shots! Shots! Get ready for your beauty shot, because even the healthiest of us were getting in on it with these refreshing, beautifying shots of collagen and, well, pure deliciousness. A refreshing evolution of the booming collagen category, these sugar-free beauty indulgences contain efficacious dosages of collagen peptides, along with hyaluronic acid and vitamin C to further support vitality. The two flavors, Watermelon Mint and Cucumber Apple were equally satisfy to our taste buds and we love that the company knew that sugar was a no-no for beauty.
Deodorants were so fresh and so clean at the show; those that caught our eye were more targeted to deliver benefits beyond deodorizing and deliver those benefits to a range of consumers. Earth Mama developed a version that uses ingredients catering to a woman’s changing hormones during and after pregnancy (fluctuating hormones can affect pH), which is also a critical time for women to focus on clean products in general. GingerAid Deodorant was formulated for pregnancy and breastfeeding, making it a sensitive-skin go-to that is totally pure and toxin-free and contain organic citrus and settling ginger.
Deodorants were so fresh and so clean at the show; those that caught our eye were more targeted to deliver benefits beyond deodorizing and deliver those benefits to a range of consumers. Earth Mama developed a version that uses ingredients catering to a woman’s changing hormones during and after pregnancy (fluctuating hormones can affect pH), which is also a critical time for women to focus on clean products in general. GingerAid Deodorant was formulated for pregnancy and breastfeeding, making it a sensitive-skin go-to that is totally pure and toxin-free and contain organic citrus and settling ginger.
For many reasons, Natural Products Expo is one of the most beautiful times of the year—it’s the time when community, innovation and, of course, the best natural products shine bright. This year, lucky for me (and all of you, too), the beauty category was on fire. While luxurious plant-based makeup, well-formulated beauty supplements, potent skin care and hot new ingredients continued to be on display, less glamorous but totally necessary personal hygiene products also stood out—think natural deodorants and holistic first aide ointments (let us not forget our NEXTY Award winners, Bob’s Butt Wipes and Alchemist Collection, both favorites that are in line with this idea).
The takeaway? Natural and organic personal care continues to diversify, so if there’s any question, you can safely assume that, yes, there’s a natural product for that. Here are a few of our favorites in skin care, deodorant and beauty from within.
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