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"Our team saw a notable increase in transparency among brands, from higher quality and clearer ingredient labels to more environmentally friendly packaging. I think this speaks to consumers’ rising demand for products that are both good for you and good for the planet." - Cameron Simcik, Community & Conference Content Coordinator Pictured: Zego Foods Double Protein Oats Gaia Herbs Hemp & Herbs Calm
"It’s no longer a 'nice to have' when it comes to brands striving beyond profit. The brands we saw are not only delivering better options to the health-conscious consumer, but uplifting communities and in-need populations in the process—a true exemplification of doing business for good." - Hannah Esper, Content Producer, New Hope Network Pictured: Numi Organic Tea Plant-Based Tea Wrappers Solely, Inc. Fruit Jerky
"Whether it be soil health, farmer livelihood, biodiversity, nutrient density or lack of pesticides (to name a few), the importance of organic is paramount. Our team saw more certified organic products in the awards than ever before, which was really encouraging. It's great to see brands, especially young, new brands, step up to organic and support a healthy food system." - Chris McGurrin, Manager, Influencer Programs, New Hope Network Pictured: Otamot Organic Essential Sauces Enroot Sparkling Cold Brew Tea
"The amount of food wasted in America is valued at around $161 billion annually, but our team saw a handful of smart brands repurpose waste into packaged product. When it comes to addressing macro-level food systems issues, brands are innovating in new ways to serve consumers and the planet." -Denver Lewis, Community & Conference Content Manager Pictured: Renewal Mill 1-to-1 Gluten-Free Baking Flour LOOP Mission LOOP Juices
"Over the years—and especially this year—we saw many well-known and new companies step up their branding. It’s always exciting to see brands that originally launched at farmers markets, for example, grow into legitimate product lines that captivate new customers through spot-on branding. We saw clean, welcoming design, tailored for appropriate demographics, as well as better uses of product packaging to communicate brand stories, missions and quality." - Jessie Shafer, Director of Influence & Health Education, New Hope Network Pictured: Dewdrop Pretty Beverages Tru Fru Natures Raspberries Frozen Fresh and Immersed in White and Milk Chocolate
"We saw more products targeting women’s health issues than ever before. From supplements and personal care items to functional foods supporting different issues like fertility, lactation, menstruation, morning sickness, menopause and gut health, among others." - Adrienne Smith, Senior Food Business Reporter, New Hope Network Pictured: ReNew Life HerHolistic Menopause, Prenatal and Period Line Ah! Yes VM Vaginal Moisturizer
"Even beyond the obvious suspects like plant-based protein and hemp CBD, we are seeing novel, innovative and efficacious uses of botanicals across all categories." - Claire Morton, Senior Industry Analyst, Nutrition Business Journal Pictured: Burma Love Foods Company Fermented Tea Leaf Dressing JUST Folded JUST Egg
"Even beyond the obvious suspects like plant-based protein and hemp CBD, we are seeing novel, innovative and efficacious uses of botanicals across all categories." - Claire Morton, Senior Industry Analyst, Nutrition Business Journal Pictured: Burma Love Foods Company Fermented Tea Leaf Dressing JUST Folded JUST Egg
Every January, our New Hope Network team eagerly awaits the NEXTY Awards judging process. With Natural Products Expo West on the horizon, these awards allow members of our content team to get a sneak peak into what they will see in Anaheim come March. And based on what we saw during the NEXTY Awards this year, the forecast looks promising. Throughout the two-tier judging process, many themes arose in line with the core mission of the NEXTY Awards: To elevate products and brands that inspire a healthy, sustainable future for people and planet.
Brands exhibiting at Natural Products Expo West nominate their products for the NEXTY Awards in December and January in hopes of receiving widespread industry recognition. They send their product samples to our office in Boulder, Colorado, before being judged on our criteria of the Three I's: Innovation, Inspiration and Integrity.
The preliminary judging day had our team whittle down the 1,000+ product nominations to just 76 finalists across 22 categories. For the final stage of judging, we were joined by six expert judges to assist us in selecting the single winner within each category. Throughout this process, our team noticed themes such as more organic brands than ever before, mission-focused companies, a focus on transparency and more.
Click through the gallery to see some of the top trends our content team members spotted, along with NEXTY Awards finalists for Natural Products Expo West that exemplify the trend.
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