Natural Products Expo West trend preview: Stellar supplements
Here's what's new and notable among Expo West's supplements exhibitors.
February 17, 2020
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These non-gummy gummies contain no sugar or artificial flavors or colors, are gluten free and have a sweet burst of fresh orange flavor. Good for kiddos ages 1 and older, each chewable tablet contains 10 vitamins and minerals to support energy metabolism, immune system function, bone maintenance and cognitive health. SRP: $18.95, 27 tablets; Booth 4249
Gaia Herbs consistently produces genius formulations thanks to in-house clinical herbalist Mary Bove, ND. Nootropic Focus features saffron (which we’re wild about), ginkgo to increase blood supply and thus oxygen to the brain, lemon balm for calm and sleep and spearmint for memory. SRP: $34.99, 40 vegan liquid phyto-caps; Booth 3657
Here’s an interesting concept in weight management, based on the notion that there are pounds of would-be excrement stuck in the folds of the intestinal tract. This five-day regimen is designed to cleanse and eliminate the stuff that’s weighing us down. SRP: $19.99, 10 liquid-tubes; Booths 3805 and N2024
Neurologist Dale Bredesen, MD, has gained fame with his best-selling book describing Alzheimer’s disease as basically diabetes in the brain. His brainy work led to this thoughtful formulation that supports multiple aspects of cognition: blood flow, cell membranes, nerve transmission and nerve tissue support. A human clinical trial using the formulation is currently underway. SRP: $69.99, 60 vegetarian capsules; Booth 4538
These milk chocolate squares with soft, caramelly interiors are addictive. Good thing they have only 20 mg of caffeine per bite (an average cup of joe contains about 100 mg). There are also a few B vitamins to round them out, but really, this is all about a super-delish chocolate bite with a pinch of caffeine. SRP: $12.99, 60 bites; Booth 4894
These milk chocolate squares with soft, caramelly interiors are addictive. Good thing they have only 20 mg of caffeine per bite (an average cup of joe contains about 100 mg). There are also a few B vitamins to round them out, but really, this is all about a super-delish chocolate bite with a pinch of caffeine. SRP: $12.99, 60 bites; Booth 4894
Multis are still No. 1—but new delivery formats are meeting shoppers where they are today. Immunity and weight concerns are top of mind, as always, and brain health is a rising concern.
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