Natural Products Expo West trend preview: Sauces, spreads and nut buttersNatural Products Expo West trend preview: Sauces, spreads and nut butters

Probiotics take spreads and sauces into the refrigerated aisle, plus other trends to watch.

Adrienne Smith, Director of Content

February 11, 2020

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The classic pantry staples that line the interior aisles are being challenged by exciting new products that are expanding into other parts of the store. Think nut butters packed with even more nutrients and adaptogens, or classic sauces that have been veganized and functionalized such as Cleveland Kraut’s new probiotic-rich fermented salad dressings. This revitalized category appeals to consumers interested in “Flavor Adventuring,” one of the top trends embraced by condiment entrepreneurs, according to our NEXT Data and Insights and New Hope content teams.

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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