Natural Products Expo West trend preview: Functional RTD beveragesNatural Products Expo West trend preview: Functional RTD beverages

Get ready for intentional imbibing and a new generation of alcoholic beverages that contain wellness-enhancing ingredients.

Adrienne Smith, Director of Content

February 25, 2020

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The beverage aisle is getting more innovative and functional, as demonstrated by the explosion of ready-to-drink options featuring botanicals, clean energy, plant-based ingredients, probiotics and adaptogens. Of all RTD types, shelf-stable energy and other functional beverages are growing fastest in the natural channel, SPINS reports, with sales up 21.7 % in 2019. 

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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