Natural Products Expo West trend preview: Functional RTD beverages
Get ready for intentional imbibing and a new generation of alcoholic beverages that contain wellness-enhancing ingredients.
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Alcoholic beverages get a healthy makeover with these fermented juice cocktails-in-a-can. Each blend offers live probiotic cultures from raw-pressed juice sourced from local farms, fermented and aged three months. All four SKUs (Restore, Hustle, Relax and Think) include functional botanicals.The tart, tempting drinks are 4.9% alcohol and have no added sugar or other sweeteners. SRP: $13.99/4-pack; Booth 8809
Made with organic, non-GMO and sustainably sourced ingredients, this oat milk latte is dairy free and naturally sweetened with dates and coconut cream for a smooth drinking experience. What’s more, this clean-label coffee beverage gets an added boost from adaptogens such as ashwagandha and maca—all served up in an über-attractive can. Other varieties include collagen and antioxidants. SRP: $3.99; Booth 5512
Koia’s evocative new vegan coffee drinks are made with organic, fair-trade coffee and boast 9 grams of plant-based protein per bottle, along with 5 grams of high-quality MCT oil—a fave of keto followers—and 200 grams of caffeine from coffee and green coffee bean extract. The Vanilla Latte flavor gets its creaminess from coconut milk and subtle sweetness from monk fruit extract. SRP: $3.99; Booth N543
Get the essence of wine in an alcohol-free beverage created through a proprietary sustainable process that involves upcycling grape skins and seeds left over from Israel’s Galil Mountain Winery. Sauvignon blanc, gewürztraminer and chardonnay grapes lend this innovative beverage delicate fruity and floral aromas and a light mouthfeel, while its red counterpart is a blend of cabernet sauvignon, merlot, syrah and petit verdot. Both flavors come in gently sparkling and still versions. SRP: $4.99; Booth N413
This new line of four USDA Organic iced teas from Certified B Corp Teatulia will take expo by storm, boasting no sugar, no sweeteners and no bubbles—just delicious, ethically sourced iced tea. Signature Black, Classic Green and Hibiscus Fusion are all great flavors, but we really love Watermelon Black, which gets its clean, appealing taste from just black tea and natural watermelon flavor. SRP: $2.29; Booth TN1123
This new line of four USDA Organic iced teas from Certified B Corp Teatulia will take expo by storm, boasting no sugar, no sweeteners and no bubbles—just delicious, ethically sourced iced tea. Signature Black, Classic Green and Hibiscus Fusion are all great flavors, but we really love Watermelon Black, which gets its clean, appealing taste from just black tea and natural watermelon flavor. SRP: $2.29; Booth TN1123
The beverage aisle is getting more innovative and functional, as demonstrated by the explosion of ready-to-drink options featuring botanicals, clean energy, plant-based ingredients, probiotics and adaptogens. Of all RTD types, shelf-stable energy and other functional beverages are growing fastest in the natural channel, SPINS reports, with sales up 21.7 % in 2019.
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