Taste isn't enough: Twrl milk tea founders set high standardsTaste isn't enough: Twrl milk tea founders set high standards

Canned tea Twrl hits high flavor wins, but goes well beyond with its sourcing.

Bill Giebler, Content & Insights Director

March 28, 2022

For Twrl founders Pauline Ang and Olivia Chen, making a quality canned tea may end with great flavor, but it must hit other key elements along the way. Sustainable sourcing, no refined sugars and plant-based milks place these milk teas solidly at the intersection of multiple top trends.

About the Author

Bill Giebler

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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