Staff favorites: Products and trends we loved in 2019
New Hope Network editors share some of the favorite products they've enjoyed this year.
December 20, 2019
![Staff favorites: Products and trends we loved in 2019 Staff favorites: Products and trends we loved in 2019](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
Topical CBD products made with organic hemp. - Todd Runestad, supplements editor
I am a big fan of the plant-based trend and its massive growth over this past year. As a registered dietitian and someone who identifies as a flexitarian, I’m specifically applauding those companies that innovate products on the basis of driving consumption of nutritious beans and vegetables without adding a lot of sweetener—the goal being to shed a positive light on the delicious flavor of these foods and make it more convenient to eat them, rather than mask them. - Jessie Shafer, director, influence & health education
Seeing regenerative agriculture rise in importance in the industry. It is crucial that brands understand their power to improve our agricultural system and support a net positive impact on our environment. - Chris McGurrin, manager, influencer programs
My favorite trend was CBD! With the welcoming of industrial hemp thanks to the passage of the Farm Bill at the end of last year, it's been exciting to see the explosion of innovation in this space. - Hannah Esper, content producer
My favorite trend has been what I call “special drinks,” although the correct terms are probably low or no-alcohol beverages. My favorite is this water kefir-based probiotic drink from Goodwolf, which is less bubbly than most kombuchas and tastes so delicious. - Cameron Simcik, community & conference content coordinator
I’m loving the continued cutting out of added sugar from condiments, snacks, etc. and increased use of natural sweeteners like date and pineapple! Also the cleaning up of condiments in general, including salad dressings, mayo, marinades and ketchup. - Claire Morton Reynolds, senior industry analyst
I love how brands are finding alternatives to plastics. This product for dogs is convenient and made with natural products, but I especially love that it isn't packaged in plastic like most other pet shampoo products. - Corrin Salamatian, content marketing manager
Collaboration! I love seeing innovators like Square Baby and Renewal Mill working together strategically towards a better food future for all! - Denver Lewis, community & conference content manager
Brands that not only embrace sustainable processing methods, but also find innovative ways to upcycle traditionally wasted by-products to add new value to our food system. - Adrienne Smith, senior food business reporter
I love how cauliflower has been rising in the market. It’s a plant-based product that tastes great and checks a ton of boxes for people with different dietary needs. - Jenna Fitch, director, community conference content
I love how cauliflower has been rising in the market. It’s a plant-based product that tastes great and checks a ton of boxes for people with different dietary needs. - Jenna Fitch, director, community conference content
From Natural Products Expo West to Expo East, the NEXTY Awards, Pitch Slam and everything in between, we at New Hope Network are fortunate to get plenty of opportunities to check out the new innovations, products and ideas that make the natural products industry such a worthwhile, dynamic and important sector to be a part of.
And while we as writers and editors try to look beyond trends to identify the cultural and macro forces that are shaping the present and future of this industry, as individuals and consumers ourselves, we can’t help but get excited by many of the trends that we see unfolding over the course of the year and, in particular, the products that exemplify them.
Here are some of our staff favorites from 2019.
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