February 27, 2023
![New and noteworthy products: Personal care and beauty at Expo West New and noteworthy products: Personal care and beauty at Expo West](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltef108df3fbe62e1d/64f23dc961582a00070eabfe/NFM_EW_TRENDS_0.png?width=700&auto=webp&quality=80&disable=upscale)
Sweet Citrus Cream Deodorant with Magnesium The idea for Just Ingredients formed when mom of six Karalynne Call shared how ingredients influence mental and physical health on Instagram. This full-body deodorant is a reflection of her values and her journey. With just a few ingredients such as magnesium and organic sweet almond oil, this full-body deodorant neutralizes odors on feet, armpits, thighs and privates. It’s a novel kind of deodorant in a familiar application: It rubs in like a lotion. SRP: $14.99, Booth: N742
Face Serum Stick Get on-the-go skin hydration with this Face Serum Stick, made by a well-established leader in sustainability. Spinster Sisters is not only a Certified B Corp, but also the company’s products are made in a “microsoapery” powered entirely by wind and solar energy. This moisturizing stick is a representation of the company’s values: plastic-free packaging; no sulfates, parabens or water; and efficacious inclusions such as hydrating hyaluronic acid and skin-brightening vitamin C. SRP: $17.99, Booth: N1711
Daily Sheer Fluid Tinted Mineral Sunscreen SPF50 Everyone needs daily sun protection, but not all sunscreens are created equally for everyone. Mineral sunscreens notoriously leave a white cast on skin that does not easily blend, and non-mineral solutions can be too harsh on sensitive skin types. Babo Botanical’s Daily Sheer Fluid Tinted Mineral Sunscreen is lightweight and tinted to minimize whitening on most skin tones. Sensitive skin users will also love that this product can eliminate the need for an additional primer when applying makeup. A stellar ingredient list also leaves the skin hydrated and refreshed. Standouts are the upcycled passion fruit seed oil (left over from juice making), sourced from a family-owned farm in Peru, organic raspberry oil, and sweet white lupine for blue light protection. SRP: $21.50, Booth: 2836
Pain Relief Serum Many naturally minded consumers may drink magnesium before bed to promote better sleep or alleviate a muscle spasm. Nfuse creatively leverages the soothing powers of this popular mineral with a new serum designed to reduce teeth clenching and grinding. Massage DentiCalm's menthol-containing formulation into your jawline and neck before bedtime to mitigate facial tension. SRP: $24.95, Booth: 8712A
LastSwab Beauty Trio Pro Perfect your eye makeup while maintaining a zero-waste lifestyle with LastObject’s trio of personal care swabs. Made with medical-grade silicon, per their namesake, LastSwabs are smartly designed to rid single-use products from daily routines. Just use, wash and repeat—each swab can be used up to 1,000 times. We especially love how the handy carrying case is made with ocean bound plastic—plastic waste that has a high likelihood of ending up in waterways. SRP: $24, Booth: 3156
LastSwab Beauty Trio Pro Perfect your eye makeup while maintaining a zero-waste lifestyle with LastObject’s trio of personal care swabs. Made with medical-grade silicon, per their namesake, LastSwabs are smartly designed to rid single-use products from daily routines. Just use, wash and repeat—each swab can be used up to 1,000 times. We especially love how the handy carrying case is made with ocean bound plastic—plastic waste that has a high likelihood of ending up in waterways. SRP: $24, Booth: 3156
To help buyers find the newest and hottest brands exhibiting at Expo West this year, New Hope Network's staff has created this must-see list. In Anaheim, you'll find a variety of innovations focusing on sustainability in products made with less water or without plastic—and backed by third-party seals such as Certified B Corp.
Interested in other products? Don't worry, you'll discover exciting new launches spanning key categories: tea and coffee; functional beverages; snacks and sweets; condiments, sauces and dips; pantry; frozen; supplements; and personal care.
Click through the gallery of new products in personal care and beauty and be sure to stop by their booths at the show.
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