The Analyst’s Take: The top 5 NBJ data headlines from 2019

Dietary supplement sales growth rebounds to 6% in 2018

U.S. supplement sales appear to be on a steady growth track, with continued strong growth in herbs & botanicals, and even a boost in growth of multivitamins, the largest category in the industry. Read the full take here.

Gummy supplement sales double from 2014 to 2018

Consumer interest in alternative delivery formats has been on the rise for a while, with the strongest continued growth coming from gummy supplements, which surpassed $5.5 billion in sales in 2018. Read the full take here.

Trending conditions in the $46B supplement industry

While the combined category of sports, energy and weight loss captures the largest market share in the condition-specific market, the strongest growth in 2018 and 2019 came from cold, flu and immunity, as well as categories driven by Hemp CBD. Read the full take here.

Just 32% of CBD-familiar consumers have purchased products

While consumer familiarity with CBD has significantly increased from 2018, the percentage of consumers who have actually purchased CBD products has only increased from 30% to 32%, signaling strong purchase barriers. Read the full take here.

Global supplement sales expected to grow 5.6% in 2019

Supplement sales across the world are projected to reach $135.5 billion this year, and Asia’s collective market share is quickly catching up to the U.S. Read the full take here.

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