July 5, 2016
![Market Overview: Natural products stores' 2015 sales by category [charts] Market Overview: Natural products stores' 2015 sales by category [charts]](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltba7d9d78c4c04f75/64e87d570b46f45b9b74a616/market-overview-sales-ca_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below report 2015 sales by category. Find all 2016 Market Overview charts here.
Natural products stores' 2015 sales by category
Total sales (M)
Dairy | $3,772 | 7.1% | 7.2% | $2,548 | 7.8% | 68% | 16% |
Fruit & vegetables | $6,755 | 5.7% | 13.0% | $5,237 | 6.4% | 78% | 32% |
Breads & Grains | $3,825 | 2.2% | 7.3% | $1,794 | 4.5% | 47% | 11% |
Meat, fish, poultry | $2,005 | 6.3% | 3.8% | $484 | 6.2% | 24% | 3% |
Beverages | $6,164 | 6.3% | 11.8% | $1,897 | 7.9% | 31% | 12% |
Snack foods | $3,032 | 9.1% | 5.8% | $786 | 8.0% | 26% | 5% |
Packaged/ prepared foods | $3,856 | 6.0% | 7.4% | $1,508 | 4.0% | 39% | 9% |
Condiments | $1,286 | 6.1% | 2.5% | $711 | 6.4% | 55% | 4% |
Food total | $30,696 | 6.0% | 58.9% | $14,965 | 6.4% | 49% | 93% |
Supplements | $14,316 | 6.2% | 27.5% | $373 | 10.1% | 3% | 2% |
Personal care & other products | $7,137 | 8.0% | 13.7% | $818 | 9.0% | 11% | 5% |
2015 total | $52,150 | 6.3% | 100.0% | $16,156 | 6.6% | 31% | 100% |
Natural products stores' 2015 supplement sales
Supplements | Total sales (M) | % change from 2014 |
Vitamins | $5,058 | 5.0% |
Minerals | $1,261 | 5.2% |
Herbs/Botanicals | $2,356 | 7.8% |
Sports | $2,662 | 7.5% |
Meal supplements | $462 | 10.0% |
Specialty | $2,111 | 6.5% |
Homeopathy | $406 | 2.7% |
Total | $14,316 | 6.2% |
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