Market Overview: Natural products stores' 2015 sales by category [charts]

Dairy

$3,772

7.1%

7.2%

$2,548

7.8%

68%

16%

Fruit & vegetables

$6,755

5.7%

13.0%

$5,237

6.4%

78%

32%

Breads & Grains

$3,825

2.2%

7.3%

$1,794

4.5%

47%

11%

Meat, fish, poultry

$2,005

6.3%

3.8%

$484

6.2%

24%

3%

Beverages

$6,164

6.3%

11.8%

$1,897

7.9%

31%

12%

Snack foods

$3,032

9.1%

5.8%

$786

8.0%

26%

5%

Packaged/ prepared foods

$3,856

6.0%

7.4%

$1,508

4.0%

39%

9%

Condiments

$1,286

6.1%

2.5%

$711

6.4%

55%

4%

Food total

$30,696

6.0%

58.9%

$14,965

6.4%

49%

93%

Supplements

$14,316

6.2%

27.5%

$373

10.1%

3%

2%

Personal care & other products

$7,137

8.0%

13.7%

$818

9.0%

11%

5%

2015 total

$52,150

6.3%

100.0%

$16,156

6.6%

31%

100%

Supplements

Total sales (M)

% change from 2014

Vitamins

$5,058

5.0%

Minerals

$1,261

5.2%

Herbs/Botanicals

$2,356

7.8%

Sports

$2,662

7.5%

Meal supplements

$462

10.0%

Specialty

$2,111

6.5%

Homeopathy

$406

2.7%

Total

$14,316

6.2%