Mars launches food-focused Seeds of Change Accelerator

Mars Food wants to help 10 innovators deliver healthier, tastier foods to the public via a new accelerator.

The Seeds of Change Accelerator, named after the company’s organic seed and food brand, is looking for six U.S. and four Australian companies in the categories of start-up food brands, innovative experiential offerings, new business models and emerging technology.

The search will focus on companies that share Mars Food’s values of world flavors, plant-based eating, easy-meal solutions, responsible food and creating with care.

“We’re committed to nurturing the next generation of food innovators who are dedicated to creating and delivering healthier and tastier food solutions for more people,” said Fiona Dawson, global president of Mars Food, Multisales and Global Customers and sponsor of the program.

In addition to a grant of up to $50,000, each start-up will undertake a tailored four-month program to scale its operations. The program—led by Gary Arora, global lead of open innovation at Launchpad for Mars—will provide the start-ups access to a panel of industry expert mentors, including Stephen Badger, chairman of the board for Mars, Incorporated; Rohan Oza, an iconic brand builder and recent “guest shark” on Shark Tank; and JKR (Jones Knowles Ritchie), a New York-based, design-led creative agency credited with launching notable start-ups.

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Visit www.socaccelerator.com by May 31 to apply for the Seeds of Change Accelerator’s first cohort.

“The Seeds of Change [seed] brand is a prime example of the power of starting small and growing strong,” Arora said. “Seeds of Change was founded nearly 30 years ago to preserve the biodiversity of seeds and to make these organically grown seeds more readily available to gardens and farmers.

“By helping start-ups tackle practical business challenges, such as scaling a product and brand storytelling, and giving them access to our extended network of mentors and advisors, we’re nurturing the next generation of fresh ideas that will shape and enhance the meals of tomorrow,” he continued.

Source: Mars, Incorporated