Changing our expectations of ketchup (and everything else processed)![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt21124170a34795d9/64e8869c6b734e80e207217a/eric-pierce-ideaxchange-promo.jpg?width=700&auto=webp&quality=80&disable=upscale)
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Changing our expectations of ketchup (and everything else processed)Changing our expectations of ketchup (and everything else processed)
As we progress in our appreciation of food and our appreciation for how it is produced, where it comes from and who grew it, is it time to set aside the expectation of consistency?
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