With new branding and new products, Tessemae's expands into fresh

Tessemae's Fresh Food Company, a leader in the fresh salad dressing and condiment category, is looking forward to an exciting year as it transforms into a fresh food company. A new brand refresh will kick off the company's expansion into the organic produce market.

Tessemae's is disrupting the produce category with its innovation and will continue to rely on its use of clean and organic ingredients as a differentiator. Its product portfolio will be expanding this year to include a new line of creamy salad dressings, a line of organic condiments, salad toppers, single serve and family style salad kits, veggie trays, and dips.

"People are tired of eating science projects. They want clean, fresh, meal solutions. Tessemae's is here to enable that clean eating for everyone, everywhere," said Greg Vetter, CEO of Tessemae's.

The new brand look, created with the consumer in mind, is clean and flavor-forward. The hand-dipped wax they are perhaps best known for has been replaced in favor of an easy-to-open color coordinated shrink seal. The condiment line features fun, playful imagery that is sure to connect with consumers. The new packaging can be found on shelves now. The company will be re-launching its website, Tessemaes.com, in April with a new look and improved user experience.

In January, Tessemae's launched single serve salad kits that are currently exclusive to Kroger and Kroger banner stores but will now be expanding to other retailers in the near future. The salad kits are a delicious grab-and-go meal solution featuring organic grilled chicken, salad greens, Tessemae's dressing and a salad topper to add flavor and crunch. The salad kit is available in four flavor varieties: Spinach Bacon Ranch, Power Kale Caesar, Sweet Kale Crunch and Sesame Ginger Greens.  

"The most important thing to us is how a product tastes, and how it makes us feel. It all connects back to our mission of simplifying food to amplify life. That's what drives our innovation," said Kristen Dittami, EVP of research and development.

Source: Tessemae's Fresh Food Company press release