Thrive Market debuts shoppable cookbook

Member-based online natural retailer Thrive Market this week unveiled its first shoppable healthy cookbook, “Healthy Living Made Easy.” The book, available for purchase on ThriveMarket.com for $24.95, offers more than 60 recipes featuring better-for-you, healthy ingredients and single-touch “add to cart” QR codes for easy shopping. 

The cookbook is also available for new Thrive Market members as an accompanying gift with their first order for a limited time and while supplies last.

The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the site. There are recipes from more than 20 trusted experts, chefs and founders in the health and wellness space including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice) and Melissa Urban (Whole30).

“At Thrive Market, our mission is simple: make healthy living easy and affordable for everyone,” said Nick Green, Los Angeles-based Thrive Market’s co-founder and CEO. “This cookbook is an extension of our vision—tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices.”

The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the Thrive Market site.

The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the Thrive Market site.

With over 90 values and lifestyles on the Thrive Market site, the cookbook was catered and created for members and their respective lifestyle values. Each recipe is marked specifically with dietary icons that are personalized to members’ lifestyle values, including gluten-free, nut-free, dairy-free, grain-free, vegan and egg-free. The instantly shoppable recipes host a QR code on each page to allow members to purchase ingredients in an instant. As the first shoppable cookbook from Thrive Market, this innovation redefines customer experience by making it even easier than before to shop for healthy ingredients, the company said.

“There has never been a more important time to engage in our mission to make healthy living easy and affordable to everyone. We have seen a groundswell of excitement for our members making choices that benefit their families and their health, themselves and the planet,” added Green. “We also recognize that this is the time to vote with their dollar: and we’re removing another barrier to entry for shopping for good-for-the-planet goods by sharing sourcing stories and background on hundreds of products throughout the book, highlighting the personal stories behind each.”

Healthy Living Made Easy is the brand’s debut cookbook, was published by the brand, and is printed on carbon-neutral and FSC paper.

Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based marketplace, Thrive Market delivers high-quality, healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need.

This piece originally appeared on Supermarket News, a New Hope Network sister website. Visit the site for more grocery trends and insights.