Conventional Wisdom Watch: Welcome to 2015

Small start-up Hampton Creek had been sued by multinational food giant Unilever for allegedly misleading consumers with their plant-based egg-less mayo. (Unilever later backed down.) CW: Can you say, "corporate bullying"?

A pop-up restaurant company that gives second-tier chefs an opportunity to strut their stuff, and diners a hand in shaping their future. CW: Power comes from people.

The $10 billion National Football League franchise, readying for the Super Bowl, remains a defiant defender of its brand amidst a multitude of internal and external conflicts. Head injuries aside, fewer kids are playing football mainly because they don't receive a large investment in their career at a young age. CW: Money matters in youth sports.

New study shows non-Fair Trade-certified coffee farms pay better and provide better working conditions than Fair Trade-certified farms in Ethiopia and Uganda. CW: Time for a do-over.

One of the world's hottest start-ups that helped facilitate the so-called sharing economy has made it easier for people to connect with other people to monetize their stuff.

One of the world's hottest start-ups that helped facilitate the so-called sharing economy has made it easier for people to connect with other people to monetize their stuff.