6 keto-friendly Product Discovery Zone brands fueling Spark Change 20206 keto-friendly Product Discovery Zone brands fueling Spark Change 2020

The low-carb, high-fat ketogenic diet is driving product innovation across categories. These six Product Discovery Zone brands make it easy for consumers to get on board with this dietary tribe.

Adrienne Smith, Director of Content

September 30, 2020

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The keto diet is on fire: burning fat, igniting followers and fanning the flames of new innovations from natural product brands ready to take on the low-carb, high-fat challenge.

This has led to the emergence of a wide range of products designed to help keto followers reach the ketosis “sweet spot,” achieved with a diet consisting of approximately 70% fat, 20% protein and 10% carbohydrates.

Fans of this “optimized diet”—one of the growing trends identified by the New Hope Network content and NEXT Data and Insights teams within the “A Life of Vitality” macro force—speak of results including weight loss, enhanced energy and mental clarity.

Here are a few of the keto-friendly brands to be on the lookout for in the Product Discovery Zone at Spark Change 2020.

Also tune into the Modern Health community event during Spark Change on Oct. 7, 2020, to hear more about the different ways the natural products industry is motivating consumers to embrace their health and wellness.

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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