6 alternative names for Whole Foods' new store concept

When Whole Foods Market announced plans to open a complementary chain of lower-price, lower-footprint stores aimed at millennial shoppers, the conversation turned pretty quickly to what the new brand would be called. Something that maintained the earthiness of the Whole Foods’ branding but added a fun twist. A few weeks later came the announcement: It would be named after Whole Foods’ private label line, 365. It’s a logical move, sure. But not quite as creative as some of the names that circulated on the web. Here are some of the more clever and/or funny ones people came up with.

Just one of the names Whole Foods trademarked as a decoy--or maybe as an indication of other things the retailer is working on, Co-CEO John Mackey said. It came in a strong second place in Supermarket News' poll (behind 365, the actual name).

Suggested by: @Adrie_tweets

Suggested by: Everyone

Suggested by: @NSFoodsMemo & others

Suggested by: @ToryAtkins

Suggested by: @jgibbard

Suggested by: @jgibbard