3 Forbes stories all natural entrepreneurs should read

Forbes magazine has been covering more and more natural industry news. Here are three we're reading this week.

1 Lesson From A Fast Track Billionaire

October 8, 2013 · Forbes · Chobani’s owner Hamdi Ulukaya doesn’t belong in either category. He made his billion dollars by riding on the Greek yogurt craze, helping the product cross what marketers call the Tipping Point, and reaching a mass market. 
Here is how it happened:
Open this article

The Homegrown Success (And Mild Indigestion) Of Annie's Natural Foods

October 9, 2013 · Forbes · When CEO John Foraker describes his 14-year stewardship of Annie's BNNY +4.29%, he sounds like he’s losing his mind. “I live in a state of paranoia,” he says of competitors that nibble like piranhas at his “healthy” food products. “I’m as obsessed with the big CPG companies as I am with the up-and-coming brands”–Kraft Foods on one side, smaller consumer packaged goods like Back to Nature Foods on the other. As they say in Catch-22 , “Just because you’re paranoid...
Open this article

Mercaris Launches Organic & Non-GMO Commodities Market Data Service

October 10, 2013 · Forbes · Last week, Mercaris, a market data service and online trading platform for organic, non-GMO and certified agricultural commodities, launched its first Data Service Report and announced Whole Foods as its first customer.
Open this article