Upcycling for success beyond the brand

ReGrained co-founder and chief grain officer and former Upcycled Food Association board officer Dan Kurzrock has worked multiple angles of product development. Notably, he lead the brand through a handful of CPG releases over the years. But that was proof of concept. The big plan for ReGrained was also to coalesce supply of spent beer grains and make them available beyond the reach of a single brand. The potential impact, by being a hero ingredient rather than a winning CPG, says Kurzrock, "is amplified enormously."