Unboxed: 5 products that make baking easy or help consumers skip it all together
These sweet and savory ready-to-eat and ready-to-prepare products offer wholesome goodness for any occasion.
![Unboxed: 5 products that make baking easy or help consumers skip it all together Unboxed: 5 products that make baking easy or help consumers skip it all together](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
Finding the perfect bread when following a keto or paleo diet is no easy task, but this frozen loaf from Base Culture more than checks all the boxes. The best part is the nutty, sweet taste and ultra-clean ingredient list made up of wholesome ingredients such as eggs, almond butter, arrowroot flour and golden flaxseed meal. Another bonus: This women-owned company keeps all its production in-house to ensure the highest quality across the board.
This single-serving cookie is packed with chunks of 70% dark chocolate for a decadent and rich taste; its soft texture comes from its blanched almond meal and golden flaxseed meal base. A certified woman-owned company that gives 1% for the planet, all six cookie SKUs are gluten-free, paleo, vegan, non-GMO and palm-oil free, and sweetened with coconut nectar.
Fueled by organic grains and seeds such as teff, buckwheat, chia, hemp and flax, it’s hard to believe this Non-GMO Project Verified pancake mix is gluten-free—but, it is. And with an almond flour base, there are 7 g of protein in every serving of mix (and no added sugar). Just add eggs, oil and water for a wonderful, whole-grain flavor and texture.
Almond flour, pea protein powder, Fair Trade Certified chocolate and other consciously sourced ingredients make this USDA Organic cookie mix the perfect vehicle for guilt-free indulgence. With just 2 g of net carbs per serving, they are also apt for the keto tribe and easy to whip up at home.
A vegetable flour blend (sweet potato, parsnip and celery root) is the secret to these simple and satisfying Non-GMO Project Verified, Certified Gluten-Free crackers, which get a crunchy texture and rich taste from added sunflower and flax seeds. This variety—one of three—delivers an extra flavor boost courtesy of sun-dried tomatoes, organic onion and garlic, and organic spices including thyme, oregano and black pepper.
A vegetable flour blend (sweet potato, parsnip and celery root) is the secret to these simple and satisfying Non-GMO Project Verified, Certified Gluten-Free crackers, which get a crunchy texture and rich taste from added sunflower and flax seeds. This variety—one of three—delivers an extra flavor boost courtesy of sun-dried tomatoes, organic onion and garlic, and organic spices including thyme, oregano and black pepper.
The ready-to-eat and ready-to-prepare baked goods category is booming and it’s no surprise. Not only has “from scratch” baking enjoyed a huge resurgence during the lockdown brought on by the COVID-19 pandemic, the yearning to find comfort in the nostalgic and tasty indulgences of baked goods has also contributed to an already-strong market for baking mixes and ready-to-eat (RTE) bakery products—both savory and sweet. However, in this era of enhanced awareness about nutrition and wellness, not just any product will do.
Today’s consumers are looking more closely than ever at what’s in their food, especially when it comes to how they indulge. This includes seeking out items made with wholesome, real food ingredients, functional add-ins, limited processing and qualities such as USDA Organic, non-GMO, vegan, plant- based, Fair Trade and more. At the same time, people are paying equal attention to what isn’t in their food, which might mean ingredients such as sugar, gluten, soy or dairy.
Despite these demands, U.S. consumers still want all the indulgence of their favorite baked treats with none of the guilt. And, thanks to the creativity of natural products brands—particularly with regard to ingredient innovation—there’s no reason they can’t have their clean label cake and eat it too. Today’s products offer all the great taste and texture of beloved cakes, cookies, crackers and even breakfast foods, along with added benefits that might include extra protein, superfoods, hidden veggies, good fats and more.
Here are a few of the very different takes on clean label baked goods that have been hitting store shelves and reflect some of today’s most noteworthy dietary tribes.
About the Author(s)
You May Also Like