Unboxed: 5 products supercharging mushroom madnessUnboxed: 5 products supercharging mushroom madness

Mushrooms have been all over store shelves this year, adding their meaty texture, versatile flavors and health benefits to foods ranging from snacks to sweets, and everything in between.

Adrienne Smith, Director of Content

July 23, 2019

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While the ancient wisdom of using mushrooms for health benefits has been firmly entrenched for some time now, the latest trend with these fungi focuses increasingly on their versatility as a whole-food ingredient. This attraction might range from adding the meaty texture and earthy flavors of mushrooms to plant-based foods and meat alternatives to their adaptability in terms of taking on spicy, savory and even sweet flavors.

Indeed, the past 12 months might well go down in history as the “year of the mushroom,” given all the mushroom-based munchables that have been making waves since last year’s Natural Products Expo East. Now, as we prepare for another expo in September, we can’t help wondering what new mushroom-centric foods might catch our eyes (and tastebuds).

With that in mind, let’s look at five of the most thought-provoking products we’ve seen this year. It’s enough to inspire a little mushroom madness.

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About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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