Unboxed: 21 food and beverage products to promote everyday immunity
These natural products prioritize prevention for year-round immune support.
![Unboxed: 21 food and beverage products to promote everyday immunity Unboxed: 21 food and beverage products to promote everyday immunity](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
Made with eldeberry, reishi, rose hips, olive leaf, ginger, tart cherry juice and live water kefir probiotic cultures, this new, certified organic SKU has all the crisp dry taste of Doctor D’s sparkling probiotic beverages with plenty of functional add-ins for immunity support.
These fruit- and nut-based snacks are a blend of walnuts, almonds, pepitas, sunflower seeds, blueberries, apples and pears, all rolled in coconut. The immunity boost comes from added probiotics, zinc, vitamins C and D and elderberry extract.
Humblemakers' 2-oz. immunity-boosting cold-brew shot is made with Ojai Valley California Style Coffee infused with citrus peel and nutmeg, as well as vitamins C and D3, zinc and echinacea for optimum immune system support.
This sparkling adaptogenic beverage contains antioxidant-rich berries amla and schisandra for a potent shot of vitamin C coupled with L-theanine and caffeine for relaxed focus. It's also low in sugar, calories and is made with non-GMO ingredients.
A coffee that does it all. Four Sigmatic's smooth medium roast is made with USDA certified organic, Fair Trade, single-origin Arabica coffee beans mixed with 300 milligrams of immune-supporting wildcrafted chaga and 200 milligrams of turkey tail mushrooms per serving, along with prebiotic yacon juice powder and 1 billion CFUs of Bacillus subtilis (DE111) probiotics.
Made with fresh-pressed and organic fruits including raspberry, lemon and apple, this new SuperShot is infused with specified quantities of immunity powerhouses zinc, vitamins C and D and quinine.
Just add one of these certified organic stick-powder packets to water for an immunity boost fueled by elderberry, echinacea and vitamin C.
Each of That's It's pure mango bars combines pure fruit with 2 billion active probiotic cultures, for a tasty, ultraclean bar that is non-GMO, gluten free, paleo and vegan friendly.
Boost immunity with a delicious cold-pressed juice that blends vitamin C-rich blood orange juice with elderberry, turmeric, ginger and black pepper.
This certified organic, functional mushroom-based powdered coffee uses 100% sustainably grown Arabica coffee infused with lion’s mane, cordyceps and turkey tail mushrooms, along with reishi extract and ginkgo biloba.
Powered by 50 superfoods, this new, certified organic nutrition powder includes an “immunity blend” made from apple cider vinegar, ashwagandha, reishi mushrooms, amla, kale, chia and blueberries.
This USDA certified organic, loose-leaf tea is a blend of guduchi (giloy)—an important Ayurvedic herb for supporting immune function—tulsi (holy basil) and ginger. The result is a caffeine-free herbal blend with a light savory taste and slightly bitter undertones.
There are 10 grams of pea protein in each of these USDA certified organic plant-based Wellness Shakes, along with elderberry, strawberry, camu camu, echinacea, lion’s mane, maca and prebiotics—among other functional ingredients—all combined into a creamy coconut milk base.
This sparkling tonic was crafted with goji berry, elderberry and ginger root, along with hibiscus and cinnamon—a blend validated by a clinical herbalist. Sweetened with maple syrup, it has just 30 calories and 6 grams of sugar.
This herbal tea is made from 100% eleuthero (Siberian ginseng) leaves, an adaptogenic plant that is touted as an immune system ally with benefits that may include easing respiratory tract infections.
Tessamae has broadened the concept of immunity food with this new, immunity-centric, certified organic condiment, which gets its umami through coconut aminos blended with cider vinegar, toasted sesame oil, high oleic sunflower oil, ginger and lion’s mane mushroom.
This iteration of Uncle Matt's great-tasting, certified organic orange juice contains elderberry, 300% of the RDA for vitamin C, 50% of vitamin D and 25% of zinc. Bonus: This was the first U.S. juice company to be certified Glyphosate Residue Free by the Detox Project.
Vive Organics' refrigerated, certified organic immunity-focused wellness shot focuses on strengthening immunity through ingredients including cold pressed ginger and turmeric root juices, along with cayenne and black pepper.
Immunity support is the focus of this sparkling water, which blends freshly squeezed elderberry juice with vitamins C and D3, as well as zinc and magnesium. It's one of three varieties in this new line.
These beverages from Zyn, a Certified B Corporation, focus on “Holistic Wellness,” through the use of turmeric-derived curcumin, an ingredient that has long been valued in traditional medicine to help reduce inflammation and boost immunity.
Yes, these are supplements, not food, but they taste so great that parents might fight their kids for them (there is an adult version too!). These gummies are USDA certified organic, gluten free, vegan, dairy free, soy free and are made without any refined sugars or added flavors.
Yes, these are supplements, not food, but they taste so great that parents might fight their kids for them (there is an adult version too!). These gummies are USDA certified organic, gluten free, vegan, dairy free, soy free and are made without any refined sugars or added flavors.
Coming down with a cold or flu was once met with massive quantities of orange juice and a fingers-crossed attitude that things would be better in the morning. But just as today’s functional juices are a far cry from the fortified orange juices of a few decades ago, consumer attitudes have also been slowly shifting away from immune boosting solely during an illness and toward the idea of continuous immune support for long-term health and wellness.
In a New Hope Network survey of more than 800 people collected the week of August 17, 2020, 79% of respondents recognized that their immune system has a role to play both when they are sick and when they are healthy, while only 17% said they thought it helps them only when they are sick.
With total COVID-19 eradication still far off, this approach is more relevant than ever. And the growing “food as medicine” trend—already driving a $5.8 billion functional food and beverage market in the natural and specialty channel according to the Nutrition Business Journal—has become the perfect vehicle for addressing top-of-mind consumer health concerns. In addition to overall immunity and general health, these include digestive/gut health, stress, sleep and inflammation—all contributing factors to a strong immune system.
Ingredients to watch
According to the New Hope Network consumer survey, the top-ranking types of food and beverages that consumers are eating to support their immune system is still, perhaps unsurprisingly, orange juice, along with other citrus juices or fruits. Not far behind are a wide selection of ingredients including green tea, whole grains, garlic, probiotics, berries and ginger, followed by superfoods, prebiotic fibers and turmeric.
Foods and beverages with added functional ingredients also made the list, with 43% of surveyed consumers singling out these products as important for immune support.
The products featured in this gallery represent a wide range of categories and ingredients, showcasing the diversity of immunity-boosting foods and beverages that consumers are adding to their shopping carts.
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