Unboxed: 10 energizing new products to fuel your customers
These ain't your teenager's sugary energy beverages. Embrace these innovative products with nutritious ingredients and reasonable caffeine levels.
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Bhakti’s wildly popular chai concentrate is now available in a shelf-stable, recyclable carton. This 1-quart box makes eight delicious cups of gingery, spicy chai. (Just refrigerate after opening.)
Designed to provide long-lasting, slow-burning energy until lunchtime, this portable USDA Organic morning meal from Bob’s Red Mill is made with a simple blend of whole grain oats, chia seeds, flaxseed and salt. This product stands out as one of the few oatmeal cups that doesn’t contain sugar. Prefer a sweeter nosh? Add a drizzle of honey or maple syrup.
High-quality, USDA Organic instant tea that actually tastes good. By cold brewing and then dehydrating tea, Cusa crafted a product that completely dissolves into hot water. This method also protects tea’s delicate flavor compounds for a truly perfect, convenient cup.
Chocolate can make the functional ingredients go down better. This candy-coated option features Fair Trade Certified dark chocolate and energizing caffeine, taurine, green tea extract and vitamins B6 and B12.
A new St. Louis-based brand inspired by the Buddhist values of compassion for your body and for the earth, Karuna crafts creamy, energizing refrigerated beverages. The Café Turmerific flavor features sustainable coffee, black soybeans, Chinese dates, coconut cream and organic turmeric—that’s it!
Designed for followers of the ketogenic diet or low-carb eating, this rich, chocolate-y cookie is made with a gluten-free blend of almond flour, almond butter, sugar-free chocolate chips, grass-fed butter, coconut oil and more. Sweetened with a blend of zero-calorie erythritol and stevia. Each two-cookie serving contains just 3 net carbs per serving.
Just-add-water pancakes or waffles pumped with 14 grams of protein per serving, thanks to the inclusion of wheat protein isolate, whey protein concentrate and milk protein isolate. Make 'em with milk to up the pancakes to 17 grams protein per serving, enough to fuel hours throughout the day.
A USDA Organic sports drink that's so much better than the classic Gatorade, Roar contains just 10 calories per serving, coconut water, fruit and vegetable juice, B vitamins and sweetened with both cane sugar and erythritol.
A novel way to boost energy without caffeine, this Mountain Tea from Traditional Medicinals is made with an ancient Greek herb called Sideritis, also called ironwort. Research shows Sideritis has inflammation-reducing benefits and may soothe digestion issues. Here, it’s blended with lemon balm and caraway for an earthy, floral flavor.
Wildway’s newest line includes energizing, unsweetened and unflavored Smoothie Bowl Starter mixes. Each high-protein serving is made with a paleo-friendly blend of egg whites, MCT oil powder, coconut flour, collagen, flaxseeds, acetyl L-carnitine, probiotics and guarana seeds—a traditional Amazonian ingredient that contains approximately four times the amount of caffeine that’s in coffee beans.
Wildway’s newest line includes energizing, unsweetened and unflavored Smoothie Bowl Starter mixes. Each high-protein serving is made with a paleo-friendly blend of egg whites, MCT oil powder, coconut flour, collagen, flaxseeds, acetyl L-carnitine, probiotics and guarana seeds—a traditional Amazonian ingredient that contains approximately four times the amount of caffeine that’s in coffee beans.
There’s an energy crisis in this country, and it's not just about fossil fuels.
According to a 2017 report from The Hartman Group, 30 percent of U.S. consumers are seeking more energy to fuel an active lifestyle. Novel foods and beverages that prioritize high-quality sources of protein, fiber, brain-boosting good fats and, yes, even caffeine can help shoppers live optimally at the home, the office or the gym.
Being energized doesn't just mean catching a buzz. It means thinking and thriving. Click through the following slideshow to learn about the new class of energy foods and beverages now, or soon to be on, store shelves.
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