Pure Via arrives in Canada

Pure Via™ sweeteners, made from the pure extract of the stevia plant, arrive in Canada this spring. Pure Via's great-tasting sweeteners are naturally sourced alternatives to sugar and artificial sweeteners. The sweetener, known as steviol glycosides, is ideal to sweeten hot or cold beverages and for cooking and baking. The stevia plant has been used as a sweetener around the world for centuries and Pure Via Stevia, made from a pure stevia extract, is a well-known sugar alternative in the United States.

Pure Via Stevia products are now available in Canada in the following formats: Pure Via Stevia in 1g packets for hot and cold beverages; Pure Via Stevia Granulated in 275g bags for cooking and baking; and Pure Via Turbinado Raw Cane Sugar and Stevia Blend in a 1.7 g packet format, for adding the crunchy texture and sweetness of sugar with significantly fewer calories.

Pure Via is an ideal product for people who want to make healthier lifestyle choices. As a replacement for sugar, Pure Via can help to reduce overall calories consumed. One packet of Pure Via Stevia sweetens the same as two teaspoons of sugar but has zero calories (compared to about 32 calories for two teaspoons of sugar). One 1g packet of Pure Via Turbinado Raw Cane Sugar and Stevia Blend has five calories and the satisfying crunch and sweetness of sugar. Additionally, Pure Via Stevia is gluten-free, certified Kosher and free of colours or preservatives.